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Social Media Marketing for Business

content marketing Archives - Page 2 of 3 - Heyo Blog

Jessica Fritsche
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August 10, 2013

Content MarketingMarketing

[Infographic] Content Layering through the Buying Cycle

August 10, 2013 | By | No Comments">No Comments

So, you want a content marketing strategy that will bring in customers, close the sale, and keep them coming back for more? This infographic gives you content marketing manuel to ensure an excellent conversion rate.

There are several aspects to consider in order to be have an effective content marketing strategy. Dive into the content layers though the buying cycle with this awesome infographic.

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Jessica Fritsche
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July 20, 2013

Content MarketingInfographicsMarketing

[Infographic] Mix it Up: The Perfect Content Cocktail

July 20, 2013 | By | 4 Comments">4 Comments

Whether on the rocks, shaken, or stirred, combining the right ingredients in the right channels is essential to a solid content strategy and successful SEO tactics.

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Jasmine Henry
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July 17, 2013

All BlogContent Marketing

13 Content Marketing Strategy Blogs You Should Be Reading

July 17, 2013 | By | 6 Comments">6 Comments

Your brand is content marketing, whether or not you mean to. It’s nearly impossible to avoid publishing in an era where websites are basically mandatory and social media is quickly becoming ubiquitous. Now, it’s up to you to avoid what Ann Handley refers to as “random acts of content,” and develop a comprehensive content marketing strategy. To inspire your plan for the coming quarter, we’ve curated a list of the smartest content marketing strategy blogs on the block

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Jessica Fritsche
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July 9, 2013

Content MarketingInfographics

[Infographic] What The Beatles Can Teach Us About Content Marketing

July 9, 2013 | By | One Comment">One Comment

The Beatles are quite possibly the most influential pop culture icons in history. Their music has reached millions ‘Across the Universe’ and stood the tests of major shifts in the music industry and more importantly, time.

Over the weekend, The Beatles very own Ringo Starr celebrated his 73rd birthday. In his honor, we bring you this special infographic to see what the Beatles can teach us in the internet age about content marketing.

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Jessica Fritsche
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July 1, 2013

Content MarketingInfographics

[Infographic] A Brief History of Content Marketing

July 1, 2013 | By | 3 Comments">3 Comments

For years brands have been telling stories to attract and retain customers. Believe it or not, this practice known to many as ‘content marketing’ has been around as long as us humans have.

Since the first signs of custom publishing found in cave paintings to the internet content we’re used to in the the 21st century, understanding how content marketing has developed over the years is important in channeling your creativity to push the practice forward. Read More

Gary Fox
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June 28, 2013

All BlogSocial Media

3 Social Media Trends To Guide Your Social Strategy

June 28, 2013 | By | One Comment">One Comment

There are 3 social media trends that you need to be aware of to guide your strategy:

  • The more content that flows through each network, the more niche you need to be to attract your audience
  • Social brands are becoming personal in order to win customers, engage employees and innovate
  • Customer engagement is a priority but without communities it is just social media broadcasting

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