How To: 3 Ways Your Business Can Increase Mobile App Traffic
November 16, 2012 | By Jim Risner | 6 Comments">6 Comments
With over 1/3 of Facebook’s entire social network logging into Facebook Mobile each day, every business that isn’t mobile marketing needs to be.
And businesses that are on Mobile now are asking, What can I do to increase mobile app traffic?
If you’ve ever found yourself asking this question, read more to see exactly how you can do it, with a little thing called the URL Economy…
Mobile apps built in Heyo are web apps, meaning they live at their own unique URL that looks something like this:
http://m.heyo.com/XYZ
You’re probably thinking “I’ve got this awesome Mobile App, but how in the heck do my customers get their hands on this thing?”
This is huge: The Heyo-built Mobile App pulls in your Facebook tabs that are not viewable on mobile within Facebook’s own native app. These Heyo built apps are not in the Apple Store or Android Market. They are distributed and updated through the same rules as the open web: the URL Economy.
Before we get started, I would highly recommend taking your Mobile App URL straight to bitly.com to customize the extension and get some analytics on it’s usage.
1. Strategic SM Locations to Increase Mobile App Traffic
Put your Mobile App URL in front of your customers by strategically placing it within the prime real estate your social media platforms provide.
Steal Facebook’s thunder by putting your mobile app URL in the Facebook About section. Notice how the about section is at the top of the Facebook Page on mobile and can act as a billboard for your new mobile app.
Create an engaging status with the direct URL to the mobile app URL attached. Pin the post to the top of your Facebook Page for week long visibility. Pinned posts will stay at the top of your wall for 7 days.
Put the URL in your Twitter bio along with a call-to-action to drive mobile Twitter viewers straight to your mobile app. The more exposure for this URL, the more traffic.
2. QR Code/Signage
Translating reality to the online world can be tough. Build the bridge by putting your Mobile App URL behind a QR code so users can grab your app on the go. Use a service like QRstuff.com to design a QR code that is directly attached to your Heyo App URL.
You can now put that QR code on signs within your store or office, calling action to go to the Mobile App to grab a coupon, get more business information or sign-up for a weekly discount. If you would like help doing any of these things on your mobile app, let us know and we can help.
Facebook offers free printable signs that are a good starting point for design inspiration.
Tip: Be sure to add the actual URL, not just the QR code in case users don’t have a scanner and want to access the content within the mobile app.
3. Responsive URL
Merge the URL with a desktop friendly URL and spread through E-mail Marketing to ensure users can see your content.
Facebook Fan Page custom apps are not viewable on mobile devices. They are however, viewable within your Heyo Mobile App.
To ensure that users on both desktop and mobile devices can see the content you are trying to convey, merge the two URL’s into one via detectmobilebrowsers.com
This open source code creates one URL that will detect the device you are on and show you the respective version of your app.
What do you think?
YES or NO, do you think these mobile marketing tactics can help increase mobile app traffic for your business? Tell us in the comments below!
