[Infographic] Facebook: Behind the Numbers
July 13, 2013 | By Great Business Schools | No Comments">No Comments
In the blizzard of new social networks and apps that come out daily, one thing stands true. The giant in social networking is still Facebook.
1 out of every 5 page views online are on Facebook.
As a smart marketer, you understand how important it is to understand audience behavior on Facebook, so you can optimize your efforts. This infographic gives a demographic breakdown of who’s using the platform and precisely how they use it.
Advertising (Top 30 in money spent)
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Most Popular Industries
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Women
Women are more active than men on Facebook. North America women aged 18-24 are the most common Facebook Demographic. Both men and women prefer pictures of women rather than pictures of men on Facebook. Women upload and are tagged in 2x more photos than men.
Most Popular Facebook Games
27 Million users bought virtual goods through Facebook payments in 2012 – Totalling $810 million!
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Established Markets
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Emerging Markets
Percentage of Facebook Users |
Country |
Percent of World Population |
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6.88% |
Asia |
55% |
5.1% |
Africa |
15% |
15% |
The Caribbean |
.5% |
36.06% |
South America |
6% |
This infographic was originally published by Great Business Schools. Reprinted with permission.
