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Emily Potts
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February 4, 2015

All BlogEmail MarketingFacebook

5 Ways To Keep Your Email List Engaged After The Contest Is Over

February 4, 2015 | By | No Comments">No Comments

Imagine this: Your latest contest has drawn to a close and you’re thrilled with the number of leads you’ve collected. You email out an awesome offer, excited to earn revenue from the list you just built.

The next day your excitement disappears when you open your email service dashboard. Only a small percentage clicked through to your site. A lot of leads unsubscribed from your list. OUCH.

The truth is that building your list is only one half of the equation. While it is critical to gather a list with as many leads as possible, what you do with those leads is just as important to growing your business.

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Matthew Woodward
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February 2, 2015

All BlogBusiness StrategyFacebook

How To Advertise On Facebook – Revealing My Facebook Marketing Strategy

February 2, 2015 | By | One Comment">One Comment

I have spent a fair amount of time learning how to advertise on Facebook properly with lead generation in mind as part of my wider social media marketing strategy.

I’ve spent a good chunk of cash experimenting with this and today I’m going to share everything I have learnt with you step by step!
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Megan Ritter
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January 26, 2015

All BlogFacebookSocial Media

Clever Remarketing Tactics For Facebook Audiences

January 26, 2015 | By | No Comments">No Comments

In the modern age of social media marketing, it’s easier than ever to target incredibly specific audiences with your ads. Thanks to this technology, remarketing campaigns have become incredibly popular, allowing businesses to reach out to customers that they might have otherwise missed. Instead of delivering ads to a wide variety of people who may or may not be interested in what you have to offer, you can make sure that your message reaches the right viewers from the start.
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Adele Halsall
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January 22, 2015

All BlogContent MarketingFacebook

What Marketers Need to Know About Facebook’s Planned News Feed Changes

January 22, 2015 | By | 10 Comments">10 Comments

It’s probably come to all of our attention by now that Facebook is no longer playing nice when it comes to marketing. Not only is the social platform becoming more independent by the day (vowing to create its own search tool in place of Microsoft’s Bing), it’s also taking more control over how content is compiled and optimized.

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Peyton Watkins
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January 20, 2015

FacebookHeyo ProductsSocial Media

5 Must Haves For A Successful Facebook Campaign

January 20, 2015 | By | One Comment">One Comment

Running a Facebook campaign is simple, but there are several key elements you should give a little extra attention to in order to ensure success. Just like meeting people, a first impression is everything with a campaign to get people interested in learning more.
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Pam Neely
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November 24, 2014

All BlogContent MarketingFacebook

25 Ways to Sync Email Marketing with Facebook

November 24, 2014 | By | No Comments">No Comments

Have you ever heard Jay Baer’s discussion about how email is like Madonna and Facebook is like Lady Gaga? It’s an interesting analysis of how what’s old is new again. It’s also a helpful mindset for developing a marketing strategy that leverages two of the biggest stars of digital marketing.

Here are the fundamentals of email vs. Facebook as Madonna vs. Gaga. Both do fundamentally the same thing: They help you to stay in front of your audience. Email has been doing this for decades, much like Madonna. Facebook is a relative newcomer with some different features, but is essentially the same thing – much like Lady Gaga.

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Brooks Tiffany
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June 12, 2014

All BlogFacebook

Split Testing the Facebook Call-to-Action Button: Should You Use It?

June 12, 2014 | By | 13 Comments">13 Comments

This past February Facebook rolled out call-to-action buttons that you can include on your organic or paid posts. Now that the new feature has had some time to work its way through Facebook’s system, we decided to put it to the test here at Heyo. Read on to find out the results of our call-to-action button split test. Read More

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