February 18, 2016 | By Brad Friedman | No Comments">No Comments
As the end of the business year quickly approaches it’s time to step away from the computer, reflect on the current state of digital marketing in 2015, and come up with a strategic plan of action to dominate digital marketing in 2016.
November 11, 2015 | By Brad Friedman | No Comments">No Comments
When to post on Twitter once you have marketing content ready has no real definitive science since it all depends on what you’re selling and who you’re selling to. One thing we can say about Twitter, though, is it’s a major metropolis from what it was just five years ago. You can reach more people there instantly (including notable people) than arguably Facebook or any other social media platform.
November 2, 2015 | By Brad Friedman | No Comments">No Comments
Over the past several month’s I’ve written a number of posts on the importance of content marketing. There’s no question that in the world we live in today, content, quality content, has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO’s are constantly looking for the ROI in their marketing.
No question that we’re in a daily battle to get attention for our business. When it comes to producing attention-grabbing content, a great place to start is with the headline. Then, the challenge is to keep the reader reading. But you can’t do that if you don’t get their attention in the first place.
October 26, 2015 | By Brad Friedman | No Comments">No Comments
If you’re looking for the best way to improve your marketing ROI, develop and implement a social media marketing strategy to your setup. It’s easy to find value in digital marketing when you take a look at your own life. Think back to the last time you planned to buy something of significance. Did you do research on the item you were buying?
Most likely, before you bought the item, you spent some time researching it online. It’s been said that people rely on up to 7 different sources before buying anything of significance. What does this mean for you and your business? It means your consumers are doing the exact same thing you do; they’re researching your products and services online. And they’re researching your competitors too. What better way to entice them to buy from you than having information available to them?
July 11, 2013 | By Brad Friedman | One Comment">One Comment
Our friends at Quintly published an incredibly helpful blog post and infographic addressing a concern I hear about almost daily. “I know I need to be active on my social networks, but it takes too darn long. Quintly shares some tips to speed things up.
As many people don’t know, Facebook, Twitter, Google+ and YouTube allow you to use a number of keyboard shortcuts. With these shortcuts you can move faster and more comfortably through the networks that matter most to you and your business.
April 4, 2013 | By Brad Friedman | No Comments">No Comments
More than ever before, social media has made it incredibly easy to engage in March Madness.
The NCAA Men’s Basketball Tournament started last month with the play-in games. And with that, March Madness was officially underway.
March 18, 2013 | By Brad Friedman | One Comment">One Comment
The very creative people at Desk have put together a comprehensive Infographic detailing how one might run a business from a smartphone with thirteen different apps.
We use several of the apps mentioned ourselves but have mixed feels about running one’s entire business from a smartphone.