February 10, 2015 | By Pratik Dholakiya | No Comments">No Comments
Phew. You’ve finished writing a guest post.
You’ve done your best work. The publisher loves your quality.
You look forward to all the questions. This contribution might get you the most mentions ever.
But… after a couple of weeks… a dark shadow appears over your endeavors.
Minimal social shares. Just a question or two. No mentions.
February 6, 2015 | By Simon Horton | No Comments">No Comments
Marketers everywhere swear to how they are going to increase investment in social media in 2015. New studies are released every other day that talk about how social media is such a critical tool in every marketer’s toolkit. Courses abound online – both free and paid – that claim to turn you into a social media wizard in a matter of minutes (or so it seems!). In short, social media makes the world go round for most marketers today.
August 30, 2013 | By Robert Mandelberg | One Comment">One Comment
When I see that one of my posts has been retweeted, instead of a “Thanks for the RT!” I often like to reciprocate with an RT of my own. This is often as simple as clicking the user’s profile, reading her tweets, and selecting an appropriate post to RT.
Easier said than done. Lately I have been having a harder time finding a tweet that I am comfortable sharing with my followers. Understanding that a retweet is an implied endorsement of the content and author, I am cautious about what I share.
July 12, 2013 | By Pratik Dholakiya | One Comment">One Comment
Picture the following scenario. You are interviewing someone for a job and they spout off all sorts of wonderful things about themselves. You call their last boss and get a less than desirable recommendation. Whose words do you believe?
Or how about this. You are at a cocktail party and a stranger comes up to you and starts telling you how cool their marketing software company is. A little while later you are having a conversation with another stranger and they tell you that they recently purchased and are loving a different marketing software company. Whose recommendation are you more likely going to check out?
Read More
July 11, 2013 | By Brad Friedman | One Comment">One Comment
Our friends at Quintly published an incredibly helpful blog post and infographic addressing a concern I hear about almost daily. “I know I need to be active on my social networks, but it takes too darn long. Quintly shares some tips to speed things up.
As many people don’t know, Facebook, Twitter, Google+ and YouTube allow you to use a number of keyboard shortcuts. With these shortcuts you can move faster and more comfortably through the networks that matter most to you and your business.
July 8, 2013 | By David A. George | 13 Comments">13 Comments
It seems like there’s no such thing as the “pound symbol” anymore – just hashtags… everywhere.
And for good reason.
Hashtags serve a purpose unlike any other: they basically index all of our social media chatter and categorize it for our convenience. A pretty big task, if you ask me!
June 21, 2013 | By Jason Bahamundi | 2 Comments">2 Comments
On June 20, 2013 the landscape for social marketing changed. You could probably say that about everyday but let’s just stay with today and discuss the announcement from Facebook and Instagram.
You haven’t heard? Instagram has announced that you can now shoot Instagram video with their application and post it to your account, just like you would any photo. Right away you may be thinking to yourself: ‘Great just another Vine application,’ but it isn’t.
