March 25, 2013 | By Chris Horton | 4 Comments">4 Comments
Is Pinterest the most sales actionable social network out there?
This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.
Click continue to hear what Ben had to say. It may surprise you…
March 22, 2013 | By Ryan Pinkham | No Comments">No Comments
If you own a small business, you know it’s not always easy to figure out where you should or should not be spending your time on social media.
This is especially true for B2Bs, whose target audience on sites like Facebook, Twitter, and LinkedIn is much different than B2Cs or nonprofit organizations. The challenge for B2Bs is figuring out how to build an engaged audience when clients and prospects are trying to do the same with their own fans and followers.
March 20, 2013 | By Jon Ostrow | One Comment">One Comment
In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?”
This doesn’t translate so neatly to a social media marketing campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool.
March 19, 2013 | By Elisa Gabbert | One Comment">One Comment
Fancy yourself a content marketer, or want to become one?
Here’s a big fat list of the content marketing skills and tactics you should know before you apply for that content marketer job or update the title on your business cards.
March 12, 2013 | By Pam Dyer | 35 Comments">35 Comments
Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.
Here are some that I read on a regular basis — I think you should, too! The authors all have unique voices and offer timely information about tools, strategies, and trends that you can use to jumpstart your social media marketing efforts.
March 11, 2013 | By Elizabeth A | No Comments">No Comments
You know your company can’t afford to ignore the rise of mobile technologies when it comes to marketing your products or services and to better understanding your customers.
But what do you do when your marketing department isn’t on board just yet? It’s a tricky issue because you’re talking about a serious shift in culture in order to make the most of the mobile opportunity. Here are five steps to get the right conversation started.
March 8, 2013 | By Jeffrey Vocell | 8 Comments">8 Comments
According to a GlobalWebIndex report, Google+ is now the second most used social platform, beating even Twitter and LinkedIn.
While there has been a lot of discussion about the data behind GlobalWebIndex’s study it shows that Google+ is a platform that marketers cannot ignore. It’s so important for search rankings, content and more that we’re better off jumping in early.
