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Social Media Marketing for Business

social media Archives - Page 2 of 11 - Heyo Blog

Dennis Yu

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November 27, 2013

Why You Should Never Blog on Your Own Site

November 27, 2013 | By | 9 Comments">9 Comments

Sounds crazy?

Then how silly is it to post content on a site that doesn’t get much traffic or generate much revenue.

The dirty secret of internet marketing is that most sites don’t get any traffic. What’s the sound of a website falling in the forest if nobody is around to hear it?

Would you rather have a feature article about your business on the front page of the New York Times or that same article on the homepage of your website?

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Ken Myers

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November 5, 2013

5 Reasons You Don’t Have Followers (And How To Fix Them!)

November 5, 2013 | By | One Comment">One Comment

Business is booming. You’ve created a slick and sophisticated website. Your mobile site has a solid purpose and positive traffic. Yet for some reason your social media presence continues to languish.

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Bryan Kramer

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October 28, 2013

Everyone is an Influencer on Something

October 28, 2013 | By | No Comments">No Comments

As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in college; people drive interest about any topic through their sincerity in how they tell their stories.

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Amra Tareen

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September 24, 2013

Facebook Payments and the Rise of Social Commerce

September 24, 2013 | By | One Comment">One Comment

Facebook’s more than one billion active users equal an enormous captive and potentially lucrative audience for entrepreneurs.  The promise of commerce on the platform, however, has been hindered by Facebook’s flawed and thankfully now defunct Credits program.

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Rob Petersen

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September 13, 2013

11 Company Case Studies that Prove ROI of LinkedIn

September 13, 2013 | By | 9 Comments">9 Comments

If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter.

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Amy Birch

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September 11, 2013

3 Examples of Brands Integrating Email Marketing with Social Media

September 11, 2013 | By | 2 Comments">2 Comments

Very often, brands do not integrate their email marketing and social media strategies. When brands do include social icons in their emails, they’re often placed in either the header or the footer of the template. This positioning has very little impact on your email performance, as contacts have become accustomed to the placement of these icons.

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Robert Mandelberg

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August 30, 2013

5 Overlooked Tips to Increase Your Retweets

When I see that one of my posts has been retweeted, instead of a “Thanks for the RT!” I often like to reciprocate with an RT of my own. This is often as simple as clicking the user’s profile, reading her tweets, and selecting an appropriate post to RT.

Easier said than done. Lately I have been having a harder time finding a tweet that I am comfortable sharing with my followers. Understanding that a retweet is an implied endorsement of the content and author, I am cautious about what I share.

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