July 8, 2013 | By David A. George | 13 Comments">13 Comments
It seems like there’s no such thing as the “pound symbol” anymore – just hashtags… everywhere.
And for good reason.
Hashtags serve a purpose unlike any other: they basically index all of our social media chatter and categorize it for our convenience. A pretty big task, if you ask me!
June 13, 2013 | By Jim Risner | 9 Comments">9 Comments
It’s important to know when the largest part of your audience is tapping in on your social networks.
Why? Because when you share precious content with your social networks, you’ll know exactly when to get maximum exposure. Use this infographic to learn when your fans are most likely to scroll by.
June 10, 2013 | By Evan LePage | 5 Comments">5 Comments
Inspired by Game of Thrones, the infographic below breaks down some of the significant “social media blockades” we’ve seen from the biggest Houses in the realm.
Social media winter is coming.
Are you prepared?
May 20, 2013 | By Douglas Wendt | No Comments">No Comments
Growth-oriented business-to-business (B2B) companies are always looking for new ways to reach the marketplace. But with today’s proliferation of marketing channels and avenues, the essential question is how to gain the best return-on-investment (ROI) on your chosen marketing direction.
Social media has evolved into a mature and widely disseminate channel, but the question is how to integrate it effectively into your marketing program, while generating results. Here are five keys to launching a new B2B social media program for your company:
April 17, 2013 | By Sam DeBord | 8 Comments">8 Comments
You’ve probably seen more and more pictures of writers showing up next to search results. Google has implemented an Authorship Markup tool that allows writers to identify themselves to the search engine by linking their online works to their Google+ profiles.
This allows for a blog, article, or website to stand out from the crowded search results with a picture of the writer inserted next to its description.
March 27, 2013 | By Marcus Sheridan | 6 Comments">6 Comments
Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses. Not only do they need to target what is in some cases many location-based keywords, but they need to do it without sounding like they’re schlepping Google with an abundance of out-of-place local search phrases. Truth be told, the information that I’ve seen around the web on this subject of how to combine SEO with Content Marketing (Search Content Marketing) on the local level is seriously lacking. Read More
March 14, 2013 | By Jim Risner | No Comments">No Comments
Breaking news coming from Google this afternoon, and for fans of Google Reader, it appears daunting.
For those who have chosen to establish residence under a rock, Google Reader is one of the web’s best-known feeds through which users can pull content from various sources around the internet.
Citing a decline in users, Google has announced this afternoon to turn off the stadium lights on its popular RSS feed app on July 1st.
