March 20, 2013 | By Jon Ostrow | One Comment">One Comment
In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?”
This doesn’t translate so neatly to a social media marketing campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool.
March 15, 2013 | By SocialBakers | 7 Comments">7 Comments
March 8, 2013 | By Jim Risner | No Comments">No Comments
This week will be Facebook’s first real world test of its major updates to the new feed at the South by Southwest festival, in Austin, Texas. Tens of thousands of business leaders, marketers, musicians, journalists, bloggers and everyone else in-between will swarm to Austin over the next 10 days in search of “the next big thing”.
While the crowd attending may be diverse, they will all have once common shared experience; a first hand demo of Facebook’s latest update to one of the most popular pages on the internet, their news feed.
March 7, 2013 | By David A. George | 6 Comments">6 Comments
Filter out the nonsense, that sentiment is the driving force behind Facebook first major update to its newsfeed since 2006.
Today, Facebook announced a whole new way it plans to filter content in an attempt to feed our content addiction as efficiently as possible. To do this, Facebook will start grouping its user’s content and activity into categories such as what music you are listening too, updates on pages you have liked, and deals and offers that might pertain to you.
February 21, 2013 | By David A. George | No Comments">No Comments
This is a guest post by Tim Sae Koo, CEO of Tint, a simple tool that has helped thousands of brands create social hubs on their brand properties and increase their sales as a result.
Many of us brands today spend a ton of our time engaging with our audiences on social media by creating and sharing relevant content with them.
We share beautiful photos on Instagram, hilarious videos on Youtube, clever tweets on Twitter, and engaging news on Facebook.
But what can you do with that content after it’s been shared and received some likes and comments?
February 19, 2013 | By Dennis Yu | 2 Comments">2 Comments
On Twitter, there is actually no such thing as an impression.
Not only is it not provided, but even twitter themselves doesn’t know if someone saw the tweet.
There are so many 3rd party tools for posting and reading that there’s no way for them to know.
And then there are the issues of fake twitter users, but that’s another story.
So the industry workaround here is to assume all followers saw the message.
February 14, 2013 | By David A. George | 7 Comments">7 Comments
Yesterday, we covered how to use different HTML embed codes to pull in some pretty awesome multimedia elements (if you didn’t read the post, click here to see part 1).
Today, we’ll continue the 45 ridiculously easy ways by getting social media savvy, and learning about the top 29 HTML embeds for socialites. Starting off with #11…
