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Nathan
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June 5, 2013

All BlogFacebook

Live Coverage of AllFacebook Conference

June 5, 2013 | By | No Comments">No Comments

9-9:30am, Morning Keynote: How to Navigate Facebook’s Redesigned News Feed and Still Reach Fans (moderator: Justin Lafferty)

Jordan Viator Slabuagh: Content is huge part of discovery equation. What we do know about the edgerank algorithm is that Facebook will constantly measure demographics, reactions, positive feedback, negative, targeting and narrowcasting are now all part of strategy. Goal is to stop in newsfeedtracks to take an action and create a signal. This perpetual cycle starts with understanding audience.

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Bill Ross
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May 29, 2013

All BlogInfographicsSocial Media

[Infographic] Facebook Wall Post Cheat Sheet to Increase Interaction

May 29, 2013 | By | One Comment">One Comment

With most marketing campaigns the devil and success lies in the execution and furthermore the details of the execution. Below you will find the follow up infographic to our “Best Days to Post on Facebook by Industry“, titled “Facebook Wall Post Cheat Sheet to Increase Interaction”. It contains facts and figures about types of content that work best, how to get more comments, likes and shares, as well as how to use emoticons to get the most out of your wall posts.

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Dennis Yu
9

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May 28, 2013

All BlogMarketing

Do You Know the Hidden Source of Influence?

May 28, 2013 | By | 9 Comments">9 Comments

My Klout score of 74 is the same as @marismith and higher than @charleneli, @petecashmore, @jasonfalls, and @jessestay.

All that really means is that the system is flawed, since these folks have way more influence than I do…

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David Rodnitzky
2

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May 17, 2013

FacebookInfographics

[INFOGRAPHIC] How Friends’ Facebook Recommendations Affect Purchasing Decisions

May 17, 2013 | By | 2 Comments">2 Comments

This is a guest post by David Rodnitzky, founder and CEO of PPC Associates, a digital marketing firm based in the Bay Area and downtown Chicago.

Tons of advertisers are using Facebook’s social networking to push their products. We figured we’d give a little demographic breakdown of just how important friends’ Facebook recommendations are to folks making purchasing decisions. Enjoy!

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David A. George
1

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May 14, 2013

Business StrategySocial Media

Social Media Savvy: 7 Things Every Small Business Needs to Know

May 14, 2013 | By | One Comment">One Comment

What if I told you…by the end of this article you WILL be a more savvy and effective solutions-provider, marketer, and communicator to your customers. How? …Because it’s all about empowering yourself to say exactly what you want to say to whomever you want to say it. And it’s more than just posting status updates and pictures of kittens.

It’s more than just increasing your business’s fan base and followers. Marketing studies show that customers are willing to pay a premium price, sometimes up to 20%, as long as the product or service you offer is coupled with the right things!

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Bill Ross
9

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April 19, 2013

FacebookInfographics

Facebook: Best Days To Post, Segmented By Industry [Infographic]

April 19, 2013 | By | 9 Comments">9 Comments

Ever wonder what the best days to post on Facebook are? Well one thing to note is that each industry is different.

The infographic below by LinchpinSEO breaks out the best days to post on Facebook as it relates to each primary industry type. The graphic also includes stats for other Facebook metrics to help you increase engagement by posting during your users highest engagement peaks.

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Dennis Yu
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April 12, 2013

FacebookMarketing

Why Your Facebook Ads Absolutely Stink

April 12, 2013 | By | 11 Comments">11 Comments

For the last 6 years I’ve run ads on Facebook (yes, all the way back to Facebook Flyers in early 2007), and it was fun to go head-to-head against traditional PPC players.

They would create hundreds and hundreds of ads meticulously over days, just like they’d do on AdWords, while I’d just create one ad in 10 minutes.

We’d wallop them every time.

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