June 13, 2013 | By Jim Risner | 9 Comments">9 Comments
It’s important to know when the largest part of your audience is tapping in on your social networks.
Why? Because when you share precious content with your social networks, you’ll know exactly when to get maximum exposure. Use this infographic to learn when your fans are most likely to scroll by.
June 11, 2013 | By Lattice Engines | No Comments">No Comments
Every day, 2.5 quintillion bytes of data are created by sales and marketing organizations. Although storing mountains of data in hopes of uncovering actionable insights might seem like an effective use of businesses’ time and money, the costs associated may surprise you.
A recent infographic created by Lattice Engines reveals that 88% of marketing teams are missing out on business opportunities due to inadequate information. Of those surveyed, 24.5% felt challenged by the data and the time it takes to research, while the rest of the respondents were either ill-equipped or not interested in correctly handling the influx of data.
April 25, 2013 | By Peep Laja | 2 Comments">2 Comments
We talk about creating high converting landing pages, getting traffic that converts, and making the most out of your conversion points quite a bit here.
But what we don’t talk about are outside of the box landing page design strategies you can use to increase conversions right away.
April 22, 2013 | By Alexander Kostrikov | 23 Comments">23 Comments
Small businesses, start-ups and franchises are all monetizing Facebook pages, but you can’t figure out how to do it yourself.
People buy under the influence of emotions. It is people who decide to make a purchase, that people click on the “order it now”, enter payment information in the field of the order form, etc. And all these people buy according to their own views.
Michael Fortin, one of the well-known experts on conversion improvement.
March 19, 2013 | By Elisa Gabbert | One Comment">One Comment
Fancy yourself a content marketer, or want to become one?
Here’s a big fat list of the content marketing skills and tactics you should know before you apply for that content marketer job or update the title on your business cards.
March 8, 2013 | By Jeffrey Vocell | 8 Comments">8 Comments
According to a GlobalWebIndex report, Google+ is now the second most used social platform, beating even Twitter and LinkedIn.
While there has been a lot of discussion about the data behind GlobalWebIndex’s study it shows that Google+ is a platform that marketers cannot ignore. It’s so important for search rankings, content and more that we’re better off jumping in early.
February 19, 2013 | By Dennis Yu | 2 Comments">2 Comments
On Twitter, there is actually no such thing as an impression.
Not only is it not provided, but even twitter themselves doesn’t know if someone saw the tweet.
There are so many 3rd party tools for posting and reading that there’s no way for them to know.
And then there are the issues of fake twitter users, but that’s another story.
So the industry workaround here is to assume all followers saw the message.
