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Social Media Marketing for Business



January 17, 2012

Custom Fan Gates. Easy to Create. Impossible to Forget.

January 17, 2012 | By | 5 Comments">5 Comments

Lujure (Heyo) now enables you to fully customize the entire “fan-gate” experience.

When potential customers land on your fan page for the first time, they’ll like what they see. (Hubba hubba!)

Do you remember the first time you met your best friend? Usually it was a first day of school, or a first day at work.

After you get to know their personality, if you like what you see the relationship grows and lasts years if not decades.

And you both never forget that first time you met. It’s literally impossible to forget BUT…

Many people have “un-likeable” first impressions on their fan pages. How can they expect to create deep relationships with new fans that eventually turn profitable?

The truth is, it’s hard. Impossible even without a remarkable first experience….

Now, you can use Lujure to create a fan page tab and add a remarkable experience for all your non-fans. This will help you crush your goals and desires for your fan page.

1. Ramp up your brand’s first impression

Just throwing up an image with a big arrow just doesn’t cut it anymore. Could you imagine meeting someone for the first time and all they had on was a shirt with a big arrow pointing to their face asking you to like them? Not attractive. Not at all…

Now, throw some brand personality on your fan gate. Include a video of yourself introducing your visitors to your community. Create credibility by displaying images of press outlets that have featured your brand. Heck, even feature some testimonials from your past clients.

All of this will heighten the first impression these visitors take from your brand. If you doubt the impact of first impressions, just think back to how much you concentrated on what you looked like the first day of high school.

2. Increase your conversion rate of visitors to fans

Let’s face it, getting fans organically feels a lot better than begging your mom to like your page at Thanksgiving dinner.

Harnessing the power of the Lujure editor, you can now increase the pull visitors feel to eventually like your page. To really hit a home run on your fan gate, use a highly effective strategy.

3. Help you create more traffic, leads, and revenue from your fan page

A lot of people take their fan gates for granted. Think about it, with the growth of Facebook, many times this is the first time a visitor is introduced to your brand. Don’t blow it!

A great community encourages visitors to invite their friends leading to more traffic and friends for your brand.

If you’ve cared for your first impression correctly, you’ve set a great foundation. Next, pack on the value and attracting leads becomes easy as pie.

You know, the student that goes into the first day of high school looking good (impression) is only setting themselves up to be electable as class president by getting votes (leads).

Generating revenue is a function of the value you provide on your page. If you are an author, are you giving great ideas and content through your updates? Here are 27 ways to give more value on your fan page. 

How about you?

Young Jedi, you now have powers never before seen in a tab creator. Use them wisely.

Remember, just drag, drop, and your done. We think you should focus on creating a first impression that will lead to a decade long relationship with your fans.

What about you? What do you think about the new editor?

Let’s talk about it in the comments.


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Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.