You’ve heard this before: “If you have no list, you have no business”.

I’m here to tell you whoever you heard that from is right. Building your email list is critical to building a strong relationship with your potential and current customers.

Keep reading to learn how to double your email list using Facebook contests…

There are 3 key pieces to Facebook contests

The first is driving an absurd amount of free traffic. But once that traffic gets to your facebook contest app, how do you use it to double your email list?

1. Incentive

Key to any opt-in program, you must have an irresistible incentive.

Your incentive should invoke curiosity and urgency in order to encourage action from a viewer.

Examples of potential incentives include:

• Membership site: Free month
• Travel Agency: Free trip
• Concerts: VIP Passes
• Restaurant: Coupon or exclusive menu items
• Real Estate: Complementary staging consultation
• Fitness industry: Free two week pass to the gym

2. Integrate with your email marketing provider

There are many different email marketing providers. We use Aweber. Another great option is Mailchimp.

It’s critical that you integrate and streamline the emails you collect from Facebook contests into your email marketing provider so you can leverage marketing tools like drip campaigns, lifecycle emails, product launch emails, and auto-responders to build value with your list.

3. How to

In order to embed an Aweber opt in into your fan page, watch the quick tutorial video below.

Your Turn:

Is there another email marketing provider you’d like a tutorial on? Let us know in the comments below!

Meet Nathan

Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.