March 25, 2013 | By Chris Horton | 4 Comments">4 Comments
Is Pinterest the most sales actionable social network out there?
This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.
Click continue to hear what Ben had to say. It may surprise you…
March 22, 2013 | By Ryan Pinkham | No Comments">No Comments
If you own a small business, you know it’s not always easy to figure out where you should or should not be spending your time on social media.
This is especially true for B2Bs, whose target audience on sites like Facebook, Twitter, and LinkedIn is much different than B2Cs or nonprofit organizations. The challenge for B2Bs is figuring out how to build an engaged audience when clients and prospects are trying to do the same with their own fans and followers.
March 21, 2013 | By Giancarlo Massaro | 5 Comments">5 Comments
When running a giveaway, either through your own website or through a 3rd party, you need to have a set of predetermined goals in mind so that you have a clear roadmap to success.
March 20, 2013 | By Jon Ostrow | One Comment">One Comment
In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?”
This doesn’t translate so neatly to a social media marketing campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool.
March 15, 2013 | By SocialBakers | 7 Comments">7 Comments
March 14, 2013 | By Jim Risner | No Comments">No Comments
Breaking news coming from Google this afternoon, and for fans of Google Reader, it appears daunting.
For those who have chosen to establish residence under a rock, Google Reader is one of the web’s best-known feeds through which users can pull content from various sources around the internet.
Citing a decline in users, Google has announced this afternoon to turn off the stadium lights on its popular RSS feed app on July 1st.
March 12, 2013 | By Pam Dyer | 35 Comments">35 Comments
Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.
Here are some that I read on a regular basis — I think you should, too! The authors all have unique voices and offer timely information about tools, strategies, and trends that you can use to jumpstart your social media marketing efforts.
