Social Media Archives - Page 18 of 33 - Heyo Blog

July 26, 2013

5 Instagram Tips for Local Businesses

July 26, 2013 | By Scott Dylan | 6 Comments">6 Comments

Instagram has been the darling of social media for the last few years.

It’s a simple concept. The app allows anyone to create great looking digital photographs.

There are preset filters that can make even the most regular photo look unique and professional. People have really been drawn to the web app with more than 100 million users.

Anytime you get that many people in one place there will be businesses paying attention.

With Instagram, the real opportunity could be with how local businesses use the app.

By Plume & Post

July 24, 2013

Facebook

5 Facebook Do’s and Don’ts Your Business Can’t Miss

July 24, 2013 | By Plume & Post | One Comment">One Comment

To help you navigate Facebook for business we put together some simple Facebook Do’s and Don’ts. To make sure you don’t miss out any future Do’s and Don’ts, follow us on Pinterest or join our email list (fill out the form on the right). Enjoy!

By Pratik Dholakiya

July 22, 2013

Marketing Social Media

3 Reasons the Social Media Fad is Already Dying (and why it’s Not Bad News for Marketers)

July 22, 2013 | By Pratik Dholakiya | 13 Comments">13 Comments

Facebook is growing, but only in developing markets. In the US, Facebook lost 6 million users in just one month. It lost 9 million in the past half year, and an additional 2 million in the UK over the same time period. This isn’t new, either. About this time last year, studies started reporting a declining interest in Facebook among teens and young adults as they started spending less time on the site.

The slack isn’t being picked up by other social networks, either. Teens seem less interested in social media altogether. Even Instagram, if it even counts as a social network, has only managed to hold steady. Pinterest has seen slight growth, but that is likely because of its rural appeal.

Teens have expressed interest in new networks like Wanelo, Vine, Snapchat, and Kik, but any growth here is far too small to make up for the losses other networks are experiencing.

Why is interest in social media declining, and what does this mean for internet marketers?

By Pam Dyer

July 16, 2013

Social Media

50 Top Tools for Social Media Monitoring, Analytics, and Management

July 16, 2013 | By Pam Dyer | 5 Comments">5 Comments

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless social media monitoring tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts.

By Great Business Schools

July 13, 2013

Facebook Infographics

[Infographic] Facebook: Behind the Numbers

July 13, 2013 | By Great Business Schools | No Comments">No Comments

In the blizzard of new social networks and apps that come out daily, one thing stands true. The giant in social networking is still Facebook.

1 out of every 5 page views online are on Facebook.

As a smart marketer, you understand how important it is to understand audience behavior on Facebook, so you can optimize your efforts. This infographic gives a demographic breakdown of who’s using the platform and precisely how they use it.

By Pratik Dholakiya

July 12, 2013

Marketing Twitter

The Ultimate Guide to Using Twitter for Influencer Outreach

July 12, 2013 | By Pratik Dholakiya | One Comment">One Comment

Picture the following scenario. You are interviewing someone for a job and they spout off all sorts of wonderful things about themselves. You call their last boss and get a less than desirable recommendation. Whose words do you believe?

Or how about this. You are at a cocktail party and a stranger comes up to you and starts telling you how cool their marketing software company is. A little while later you are having a conversation with another stranger and they tell you that they recently purchased and are loving a different marketing software company. Whose recommendation are you more likely going to check out?
Read More

By Brad Friedman

July 11, 2013

Social Media

How To Save TIme On Social Media Platforms With Shortcuts

July 11, 2013 | By Brad Friedman | One Comment">One Comment

Our friends at Quintly published an incredibly helpful blog post and infographic addressing a concern I hear about almost daily. “I know I need to be active on my social networks, but it takes too darn long. Quintly shares some tips to speed things up.

As many people don’t know, Facebook, Twitter, Google+ and YouTube allow you to use a number of keyboard shortcuts. With these shortcuts you can move faster and more comfortably through the networks that matter most to you and your business.

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