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Social Media Marketing for Business

Social Media Archives - Page 17 of 33 - Heyo Blog

David A. George

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August 13, 2013

Facebook’s News Feed Updates: 6 Marketing Takeaways

August 13, 2013 | By | 3 Comments">3 Comments

When I post on Facebook, what actually happens? Do all my fans see it? Do I need a certain amount of engagement first? I mean – there have be some rules to this thing, right?

Well, in the past, these questions have been governed by what was known as Facebook’s EdgeRank. This is just a big fancy word for the math equation used to determine what we see or don’t see in our Facebook News Feed.

But not anymore! Facebook is pulling a little switcheroo on how their News Feed works – so we better start taking some notes.

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Carrie Morgan

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August 12, 2013

Submit News Story Here… 3 Crazy Simple Ways to Increase Online PR Using Google

August 12, 2013 | By | 2 Comments">2 Comments

Lean in to your monitor. No, a little bit closer. More…

There you go. I’d like to let you in on a secret MOST PR PROS DON’T THINK OF:

Some of the easiest placement opportunities you’ll EVER land for a client(or your employer) are found using the most common online tool you can think of.

Google.

It’s completely under-appreciated as a PR tool.

Let me share a few specific details, so you can GET CLIENTS MORE VISIBILITY online. (BTW, you can stop leaning in now. )

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Patrick Ryan

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August 8, 2013

Lessons in Reputation Management From the Stars

August 8, 2013 | By | 3 Comments">3 Comments

Everyone likes to cut loose occasionally, but if you’re thinking of doing anything that your colleagues will likely refer to as “the incident,” you might want to think again. There was a time when indiscretions could remain safely buried, but the Internet and the rise of social media have changed all that. Many HR professionals and hiring managers search the web to gather intelligence on job candidates, leading to a new ritual among recent college graduates—the online profile clean-up.

You don’t want to go through what these celebs did.

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Tim Senft

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August 7, 2013

How to Set Admin Roles for your Facebook Page & Why You Should

August 7, 2013 | By | No Comments">No Comments

A Facebook Page is often the lifeblood of a business’s social media presence. Companies need to be very careful who has “Manager” access to their page. Countless pages have been lost due to poor or non-existent controls.

Facebook allows for multiple roles for page administrators, and it’s important to understand the difference between these roles and to have people in your organization assigned to them accordingly.

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Daniel Sharkov

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August 5, 2013

5 Facebook Fan Page Problems and How to Fix Them

August 5, 2013 | By | 2 Comments">2 Comments

Twitter, Google Plus and Facebook are probably the top three social media sites that every blogger should be on right now. And even though the first two have millions of users under their belt and are great lead generation tools, there really is no other network as powerful as Facebook.

Just try to think who of your friends doesn’t have a Facebook account! That is the reason why every business and every blog should have a Facebook fan page.

If you haven’t yet created one for your blog, you are missing out on a huge potential audience, high engagement levels and targeted traffic. But even if you have one, there are no guarantees. The fact is most fan pages will remain unnoticed and won’t ever break the hundred likes barrier. Read More

John Social

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August 2, 2013

9 Essential Google Apps for Business Owners and Marketers

August 2, 2013 | By | One Comment">One Comment

Resourcefulness. As a business owner, Digital Marketer or tech geek, you posses the innate passion to expedite your workload.  Efficiency is a key component in running your business at an optimal level.  It’s 2013.  There’s no excuse for slow-down in the tech age.

If you’re looking to share documents in real-time, monitor the traffic of your website or consolidate your calendars into one central location, look no further.  I’ve compiled a comprehensive list of essential Google Apps for business owners and Digital Marketers.  PLUS, a look into maximizing each one.  These include:

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Cas McCullough

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July 29, 2013

How to Make Your Users the Stars in Your Brand’s Show with Instagram Videos

My kids and I just returned from a 3000km road trip from Brisbane to the Snowy Mountains and back again.

Just as we were about to hit the road, Facebook announced the new video feature on Instagram – Instagram Video.

What a prime opportunity to road test (pardon the pun) this new feature!

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