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Social Media Marketing for Business

Cas McCullough, Author at Heyo Blog

Meet Cas McCullough

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July 29, 2013

Instagram

How to Make Your Users the Stars in Your Brand’s Show with Instagram Videos

July 29, 2013 | By | No Comments">No Comments

My kids and I just returned from a 3000km road trip from Brisbane to the Snowy Mountains and back again.

Just as we were about to hit the road, Facebook announced the new video feature on Instagram – Instagram Video.

What a prime opportunity to road test (pardon the pun) this new feature!

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Cas McCullough
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March 28, 2013

Content Marketing

The Content Marketing Cardiology Cycle that Could Save Your Business

March 28, 2013 | By | No Comments">No Comments

Do you know what content marketing is and why it could save your business? If not, this post is for you.

Content Marketing is not a gimmick or a fad. In fact, it’s been around since the printing press was invented. It just wasn’t called that back in the time of Chaucer. Content is information, and marketing is merely a means to share that information so that the right people see it.

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