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Pam Dyer
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November 10, 2015

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Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest and More

November 10, 2015 | By | No Comments">No Comments

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Creating great content isn’t enough.

If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales. Failing to polish your posts means that your content won’t be shared as much, limiting your ability to grow your audience.

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Caroline Black
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October 28, 2015

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How to Protect Your Business (and Your Customers) When Using Social Media

October 28, 2015 | By | No Comments">No Comments

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Creating social media accounts for your business is a great way to attract new customers, as well as keep in touch with the customer base you already have. With over two billion social media users worldwide, it’s wise to set up social media pages at the very least, and possibly even wiser to pay for advertising on sites such as Facebook.

Regardless of whether or not you do decide to advertise on social media websites, you’re sure to find yourself with several new followers who just happened to stumble upon your business page while browsing through the site. Though getting the word out there about your business and acquiring a lot of followers on social media can be a great thing, the unfortunate part is that it could also attract hackers to your page.

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Gavin Hammar
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September 21, 2015

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Social Media for your Business: Finding the Time

September 21, 2015 | By | One Comment">One Comment

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The most common excuse for small businesses not being active on social media is almost always that there isn’t enough time. Hey, I can relate. Running a small business usually means working 80-100 hours each week, and that’s just taking care of the everyday run-of-the-mill stuff to make sure that you’ll still be open for business next week.

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Kevan Lee
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September 15, 2015

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The Social Media Manager’s Daily, Weekly, Monthly Checklist

September 15, 2015 | By | No Comments">No Comments

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Hmm, I feel like I’m forgetting something. 

OK, where to begin?

These thoughts will sometimes race through my head when I’m sitting down to focus on social media time. I’ll fire up Twitter and Facebook and Buffer and want really bad to ensure that I’m covering all my bases and spending time in the best way possible.

And on the good days, I’m right into the groove where I know exactly what to do next and what are the most important tasks that need to get done.

The difference for me is with making a checklist for my social media activities.

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Pam Dyer
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September 4, 2015

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How to Create Perfect Headlines for Social Media Posts

September 4, 2015 | By | No Comments">No Comments

Your headline is the first — and maybe last — impression you make on your audience.

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Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article.

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Darnelle O’Brien
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March 18, 2015

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Master Instagram With These 4 Clever Tactics

March 18, 2015 | By | One Comment">One Comment

There’s no doubt the popularity of Instagram is on the rise. We saw a stat this week that 13% of all Internet users have an Instagram account. That’s too many fingers and toes to count, but that’s a big slice of potential audience.

With stats like that, it’s no wonder businesses are jumping on Instagram. But like any social platform, it takes time. A new social media account, with relatively low brand awareness needs time to build a quality audience. So if you’re motivated read on.
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Sue B Zimmerman
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July 9, 2014

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10 Ways to Attract Your Ideal Customer on Instagram

July 9, 2014 | By | 9 Comments">9 Comments

I just organically grew an explosive interactive community on Instagram full of my ideal followers in 3 days. Instagram is more than just another place to keep your followers in the loop. It is platform that can really turbo-charge your brand whether you’ve been in business for years or are just starting out.

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