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Social Media Marketing for Business

Business Strategy Archives - Page 3 of 10 - Heyo Blog

Amy Porterfield
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September 2, 2015

All BlogBusiness StrategyContent Marketing

How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz

September 2, 2015 | By | One Comment">One Comment

This post originally appeared on AmyPorterfield.com.

As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something.

It’s no secret that some of the most successful brands in the world owe their popularity to their visual content strategy. Notice I said strategy–in other words, not just any visual content will do.

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Matt Baglia
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June 24, 2015

All BlogBusiness StrategyInfographics

[Infographic] Top 7 Marketing Channels for Small Business Owners

June 24, 2015 | By | 2 Comments">2 Comments

As a small business owner, you want to invest in marketing methods that offer a great ROI for an affordable price. Never dump marketing dollars into something that just isn’t growing your business. Start out small and measure the results of your efforts. Some marketing channels may not be as effective as others, but that’s exactly why you develop a formula that works for you.

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Matt Baglia
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April 23, 2015

Business StrategyMarketing

5 Excuses That Are Holding Your Business Back

April 23, 2015 | By | 2 Comments">2 Comments

Every business owner is guilty of making these 5 detrimental excuses. Initially, they may not seem like a big deal, but over time, they really kill your growth potential. Excuses like the ones below will never separate you from the pack. They’ll keep you average at best, and will ruin your long term chance at success.

As the founder and CEO of top text message marketing provider, Slicktext.com, I promise I’ve used these excuses dozens of times. But, in order to keep seeing consistent results in my business, I needed to recognize these bad habits and stop them before they became a problem.

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Emily Goodrich
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February 25, 2015

All BlogBusiness StrategyHeyo Products

Creating Images with Text: Photoshop CC Tutorial

February 25, 2015 | By | 7 Comments">7 Comments

Everything about social contests revolves around high quality images – images speak louder than text. But how do you create a high-quality image with text quickly? A good resource for manipulating images for contests is Photoshop; but Photoshop can be a monster if you’re looking at it for the first time. So, what can you do?

Well, we do have a list of photoshop alternatives and free photo editors, but if you have access to Photoshop, it’s the best tool for the job. In this tutorial I’ll go over some basic tools for Photoshop newbies and how to use them in creating images for your next contest.

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Pratik Dholakiya
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February 18, 2015

Business StrategyContent MarketingMarketing

17 Strategies for Moving Beyond Google for Traffic and Lead Generation

February 18, 2015 | By | One Comment">One Comment

Thinking of Google as that one true friend, who’ll keep sending traffic to your site, is not a good idea. Smart SEOs have wised up to the fact that a future proof SEO strategy is one that isn’t purely Google centric. If you want a strategy that offers sustainable results over the long term, it’s important to think beyond Google. Read More

Matt Baglia
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February 13, 2015

Business StrategyMarketingMobile Marketing

5 Foolproof Text Marketing Campaign Ideas

February 13, 2015 | By | 2 Comments">2 Comments

As mobile usage is on the rise, text message marketing has becoming increasingly effective and acceptable. Business owners are starting to see that it is an affordable and immediate marketing solution. This tactic quickly allows you to see a return on your original investment, unlike many other marketing methods. But, as with anything, if you dive in, and don’t know what you’re doing, you can easily get overwhelmed.
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Simon Horton
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February 6, 2015

All BlogBusiness StrategySocial Media

Toxic Things You Do on Social Media That Are Killing Your Sales

February 6, 2015 | By | No Comments">No Comments

Marketers everywhere swear to how they are going to increase investment in social media in 2015. New studies are released every other day that talk about how social media is such a critical tool in every marketer’s toolkit. Courses abound online – both free and paid – that claim to turn you into a social media wizard in a matter of minutes (or so it seems!). In short, social media makes the world go round for most marketers today.

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