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Social Media Marketing for Business

Matt Baglia


February 13, 2015

5 Foolproof Text Marketing Campaign Ideas

February 13, 2015 | By | 2 Comments">2 Comments

As mobile usage is on the rise, text message marketing has becoming increasingly effective and acceptable. Business owners are starting to see that it is an affordable and immediate marketing solution. This tactic quickly allows you to see a return on your original investment, unlike many other marketing methods. But, as with anything, if you dive in, and don’t know what you’re doing, you can easily get overwhelmed.

We always recommend you set up your first text marketing campaign with our support team, but here’s some great tips to get you started.

1. Happy Birthday Blast

Make your subscribers feel important on their special day. By using the birthday text feature at, you can easily reach out to someone on their birthday with a special offer. This will not only encourage store traffic, be it web or brick mortar, but will also increase brand loyalty.

2. Sign Up for Our List, Receive Special Offer

Every business who uses text message marketing should be prepared to offer an appealing incentive to encourage list sign ups. You can’t expect that people will want to join your list just because. Always keep in mind, customers want to know what’s in it for them. They want to be rewarded for engaging with your brand, so incentivize accordingly.

3. Register for In Store Event

If you own a brick and mortar shop, and frequently hold in store events, use SMS marketing as a way to preregister. If you don’t hold events, and this doesn’t apply, then use SMS marketing to announce new product launches. Encourage subscribers to preorder a new product via text communication. Either way, you create a sense of urgency and exclusivity with this campaign, which always leads to high levels of interaction.

4. Text to Vote

The customer’s wants and needs should always be your top priority. If you’re not selling something they want, then what’s the point? Use text message marketing to weigh in with them from time to time. Ask for their opinion on new products. Encourage them to comment on the helpfulness of your support staff. Take down their vote for brand direction and important changes. The more research you can gather, the better.

5. Like Us On Facebook

Always be sure to integrate your text marketing campaigns with social media. Marketing is about building a web of communication channels. Even though text message marketing is great, never solely rely on this one tactic. If you want your marketing messages to be heard, always communicate through several different mediums. By encouraging text subscribers to connect with you on social media, you build a lasting relationship with them, even if they unsubscribe from your list.

Your turn

Have you run any text marketing campaigns recently that have been wildly successful? Let us know in the comments below!

Matt Baglia


Matt Baglia is the CEO of, a leader in the SMS marketing industry. They provide businesses and organizations all over the United States with an easy and cost effective platform for sending targeted, opt-in text messages.