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Social Media Marketing for Business

Matt Baglia


September 25, 2013

Why Your Text Marketing Campaigns Must Always Have a Call To Action

September 25, 2013 | By | One Comment">One Comment

A call to action is an important component for every successful text marketing campaign. They make a tremendous difference in the campaign and how it will go for your company.

The call-to-action helps to get the attention of the potential consumer and gives them the reason to believe in your service or product by letting them know what the next move is. By catching their attention, it helps to convince them to go ahead and act. They will know exactly what it is that you want for them to do after they’ve read your message. Mobile marketing without a call-to-action is not doing you the justice that you could find with mobile marketing.

It is a direction and a push in what you want them to do. It instructs them on moving to the next step if they are interested. A call to action also instructs your customers on how to do the action quickly and effectively.

Using call to action element in your text marketing campaign helps you to increase repeat customers and helps in building better relationships especially with ads requesting them to engage in a community.

By creating a clear path instead of letting your customer decipher on what the next move is, helps in more conversions, since use of call to action strategy allows you to convert consumers to customers.

An effective call to action translates into sales for your business as customers react and engage either to buy a product or opt in to a marketing campaign. Make the call-to-action good enough to get them to do what you want now. Make it a limited time offer, something that is about to expire, or anything else that is drastic. Supplies are limited, limited time only and one-day only are great words to use.

In addition, call to action strategy means more traffic to your business which means increased sales. The ultimate goal of text message marketing is to bring you more profit, therefore the benefit of this taking place with a call to action is one to enjoy.

Good Call to Action Work

It is important to use a call to action text message that is to the point and concise, to be able to target the needs of the consumers. Using words that are urgent such as signup, buy, register, and call now clearly informs your customers what you want them to do.

Engage your call to action message with powerful words that will encourage your customers to take interest on your services and products. Since you are limited in the amount of words that you offer, use those words wisely.

Include facts to your call to action instead of exaggerating. Providing facts helps to convince your customers and also to win their trust. They won’t think that you are trying to overdo it.

You need to include the reason why they need to do what you want them to do. Let it be clear to your consumers on what happens after they take the action. Make the action easy to undertake.

In order to be able to track conversions and also follow through, keep the number of actions to be undertaken as low as possible. Remember to create curiosity in-order to create a positive reaction. This is one of the most important aspects of the entire call to action in your message.

Use something that your consumers are excited about or already know about, to be able to relate to your offer or product too.   In the end the call to action will produce the results that you want.

Matt Baglia


Matt Baglia is the CEO of, a leader in the SMS marketing industry. They provide businesses and organizations all over the United States with an easy and cost effective platform for sending targeted, opt-in text messages.