May 8, 2014 | By Brooks Tiffany | 5 Comments">5 Comments
With video engagement rising every month and auto-play video ads rolling into action, Facebook announced Monday that it would be updating Page Insights and Ads Reporting to include video metrics. Read on to learn what these new metrics include and how you can use them to your advantage.
May 7, 2014 | By Kim Garst | 2 Comments">2 Comments
Our friend, Kim Garst, has a fantastic site over at Kimgarst.com and we figured we’d pass along some of her social media wisdom right here. Use this nicely outlined list to stir up a brainstorming session whenever you are looking for a little social media inspiration. Enjoy the read and leave your thoughts in the comments.
May 5, 2014 | By Gray MacKenzie | One Comment">One Comment
If you send an email to your list, but nobody ever opens it, does it make it a sound?
Just like the old conundrum of the tree falling in the forest, sinking money into email marketing that your audience will never engage with is a huge waste of resources.
Good email marketing should be a great investment, both for B2C and B2B (see this B2B Marketing Checklist) organizations, but it requires consistently executing a well-developed strategy that revolves around an intense focus on your audience.
May 1, 2014 | By Brooks Tiffany | 20 Comments">20 Comments
Facebook is focusing on making a stable mobile platform and putting people first.
At yesterday’s F8 conference, CEO Mark Zuckerberg started off by saying that “this is going to be a different kind of F8,” Read More
April 28, 2014 | By Brooks Tiffany | 4 Comments">4 Comments
Some are saying that organic Facebook reach is dead but I wouldn’t start writing the eulogy just yet. This guide will give you several strategies you can use to rescue your organic Facebook reach.
April 25, 2014 | By Emily Goodrich | 2 Comments">2 Comments
Looking for a way to drum up engagement on your Facebook fan page for your service-oriented business?
Meet Heyo customer Dianne Smith. She is an Office Manager at Family Eye Center, an optometry practice in Troy, AL. She wanted to find a new way to promote the practice, and wanted to increase engagement with their Facebook page.
April 23, 2014 | By Nathan | One Comment">One Comment
If you’re interested in getting more likes, capturing more emails, and driving a 30% email conversion on your Facebook contests, keep reading.
On January 17, Heyo customer and CEO of Out and About Marketing, Milena Regos, launched a Facebook contest for her client, Squaw Valley Ski Resort. Squaw Valley wanted the contest to drive additional likes for the page in addition to capturing fan emails.
