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Social Media Marketing for Business

Marketing Archives - Page 32 of 67 - Heyo Blog

Emily Goodrich

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July 17, 2014

How Solo Stove Captured 474 Emails with Heyo

July 17, 2014 | By | 4 Comments">4 Comments

Meet Heyo customer Jeff Jan, owner and president of solostove.com, a company that sells wood-burning camping stoves and accessories. Based in Fort Worth, Texas, Solo Stove was already working with a fan base in the tens of thousands. What Jeff wanted to do was increase email capture through a sweepstakes on the Solo Stove Facebook fan page, in order to improve their email marketing reach.

The Solo Stove giveaway ended up capturing 474 emails, and blew away Jeff’s expectations.

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Emily Goodrich

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July 14, 2014

How AAA Mineapolis Increased Fan Engagement with Heyo

July 14, 2014 | By | 2 Comments">2 Comments

Are you looking to drive engagement on your fan page? Have you thought of running a quick, event related contest?

Meet Heyo customer, Jaime Christianson, Social Media Coordinator at AAA Minneapolis. She wanted to drive likes and engagement with fans in AAA Minneapolis’ geographical region of service. To do this, she set up a three day sweepstakes for Minnesota Wild tickets during playoffs. Read on to find out how Jamie maximized AAA’s email leads and increased fan engagement!

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Brooks Tiffany

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July 10, 2014

How to Craft the Perfect Facebook Post

Many of us slave away creating great content only to have it go unnoticed in the rush of Facebook’s news feed. Find out how you can craft a perfect Facebook post that will rise above the rest.

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Emily Goodrich

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July 8, 2014

How a Start-Up Got a 42% Conversion Rate with Heyo

Meet Kyle Ducharme, one of the co-founders of Kao Jai Coffee. Kao Jai began in December, 2013 as a single-origin coffee manufacturer. Their first batch of roasted coffee arrived in June and Kyle looking for a way to get fans excited about their first batch of roasted coffee beans.

Cue the contest: Kyle ran a contest using Heyo’s Sweepstakes template for the first bag of roasted coffee to hit the States, and a choice of a handmade bracelet from Northern Thailand. Kyle set up the contest quickly, and the First Taste contest captured 188 views and 80 email addresses!

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Brooks Tiffany

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July 3, 2014

3 Reasons You Need to be Mobile Optimized by the End of 2014

Mobile devices are quickly taking over as the preferred medium. What has your business been doing to take advantage of this trend? Read on to find out why 2014 may be your last chance to get the jump on mobile optimization.

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Brooks Tiffany

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June 12, 2014

Split Testing the Facebook Call-to-Action Button: Should You Use It?

This past February Facebook rolled out call-to-action buttons that you can include on your organic or paid posts. Now that the new feature has had some time to work its way through Facebook’s system, we decided to put it to the test here at Heyo. Read on to find out the results of our call-to-action button split test. Read More

Brooks Tiffany

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June 6, 2014

WWDC 2014 – The Three Best New Features for Entrepreneurs

Apple offered us a look at its future by unveiling its new operating systems, OS  X Yosemite, and iOS 8 at its Worldwide Developer Conference this past Monday.

For any business, it’s important to keep up with the latest software that you, your employees, and customers will be using – read on to find out which of these features matter the most to you. And, if you’re up for it, dive into a summary of the rest of the announcements that Apple made.

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