April 19, 2016 | By Chris Riegger | No Comments">No Comments
I did a search recently to find some good information about running social contests. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 or 2012. That’s about 30 years ago in internet years. Digital marketing has evolved a great deal in the last five years, with social media changing at an especially rapid pace.
April 14, 2016 | By Steve Hall | One Comment">One Comment
Earlier this month Instagram dropped a bombshell that it will be introducing an algorithm to display posts they feel are most relevant to that user. Since then, many brands and agencies we’ve spoken to have been panicked in what they feel will impede their ability to reach and grow their follower base.
April 12, 2016 | By Sujan Patel | No Comments">No Comments
Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch.
We’re up and running now, so you might think the hard part’s over. Well, I’ll let you in on a little secret: it’s not. Far from it, in fact..
April 7, 2016 | By Jessica Kane | One Comment">One Comment
The importance of creating new content for our blogs or webpages is consistently growing. As more and more business is done online and our companies rely more and more on SEO and getting discovered through search engines, knowing the right content to post is crucial for achieving digital marketing success. While some companies and marketing departments believe it only matters to consistently post short tidbits of information jam packed with keywords, there is actually a few benefits for creating long form content.
March 31, 2016 | By Megan Hicks | No Comments">No Comments
There’s nothing worse than creating an email campaign only to find that your recipients never even opened them. In order to convert, you need them to open the emails, then be engaged by the content, and follow through with completing your call to action. Here are the rules to follow, with your headlines, if you want to see more conversions from your email marketing.
March 29, 2016 | By Alexa Lemzy | One Comment">One Comment
Mobile marketing is all the rage in advertising these days. From mobile apps to SMS marketing, the business world has definitely gone mobile. Considering that apps make up 89% of mobile media time as compared to only 11% spent on websites, a mobile app is a must-have for any business. And it seems that most businesses are already onboard with 70% of marketers believing that mobile marketing is core to their business.
March 24, 2016 | By JP Misenas | No Comments">No Comments
How often do you come across quizzes on Facebook? If you’re as avid a user of this particular social media network, chances are you’ve come across at least one per day, if not more.
Facebook is inhabited by various forms of content meant to attract and engage, and one of the most potent forms of content would be the social media quiz. Not only is it adept in engaging audiences, but when it comes to marketing on Facebook, one of the biggest strengths that comes with the use of quizzes would be driving social traffic.
