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Social Media Marketing for Business

Steve Hall


April 14, 2016

How to Make Instagram’s New Algorithm Work for Your Brand

April 14, 2016 | By | One Comment">One Comment


Earlier this month Instagram dropped a bombshell that it will be introducing an algorithm to display posts they feel are most relevant to that user.  Since then, many brands and agencies we’ve spoken to have been panicked in what they feel will impede their ability to reach and grow their follower base.

We’re here to tell you that yes, the change could potentially impact the number of users seeing your posts but you can also leverage it to work for your brand with these 3 tips –

  1. Post Quality Content – This is the single most important thing you can do to guarantee your followers see your posts.  Engaging images that encourage users to interact with your content ensures your future content will appear at the top of their feed.
  2. Work With Influencers – This is the one group group that is sure to benefit from the new algorithm.  Influencers typically have the highest rate of engagement from their followers and by working directly with them, you can use that engagement for your brand.  They key is learning who the potential influencers are for your brand and fostering a long term relationship with them.
  3. Pay For Promoting – It’s no secret that the ultimate goal of implementing the algorithm is to generate revenue.  You could look at this update as Instagram improving their advertising platform and use it as an opportunity for your brand to begin promoting on Instagram.  We suggest analyzing which of your posts received the most engagement and experimenting with a small advertising spend.

This article was originally written by Steve Hall for the Votigo Social Promotions Blog

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