Before the internet, telephones or the Pony Express, customer support was physically corresponded in person where body language could be observed and interpreted. This experience was personal and brought a sense of self-satisfaction to both parties. Relationships were easily built, and trust could be earned over time.
Business is booming. You’ve created a slick and sophisticated website. Your mobile site has a solid purpose and positive traffic. Yet for some reason your social media presence continues to languish.
Marketing isn’t always easy. Sometimes, it takes a great deal of concerted effort to deliver a message to your audience exactly the way you want to. Between crafting attention-grabbing copy, finding the right method for delivery (email, website ads, or direct mail, for example) and using the perfect image that speaks to your brand, marketing can be a lot of hard work.
You may already know from experience that just having a Facebook Page is really just the beginning of having a successful social media strategy. It takes a lot of time and energy to write good content, engage with your audience, and build your fan base.
When your Facebook marketing combines raw enthusiasm with easy sharing and built-in social recognition, you have laid the groundwork for a fun, engaging, and wide reaching campaign. Read More
As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in college; people drive interest about any topic through their sincerity in how they tell their stories.
The Heyo Blog is always on the lookout for insightful, well-written articles on the topic of social media marketing for businesses. If you’re interested in writing a piece for us, check out the guidelines here.