October 9, 2015 | By Darnelle O’Brien | No Comments">No Comments
ROI as a metric to measure the success of social media is problematic.
Social media doesn’t typically generate fantastic ROI versus other channels because social media is about conversation not broadcast. But just because an activity doesn’t have tangible ROI, doesn’t mean that it’s not valuable.
May 6, 2015 | By Darnelle O’Brien | 3 Comments">3 Comments
If you’re wondering what color to use with your brand or which color to paint the office, think carefully because the colors you choose can affect your ability to achieve your goals.
There’s been a lot written about color psychology, some proven hypotheses and some mere hunches. What we do know is; color can greatly effect human emotion and behavior.
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April 22, 2015 | By Darnelle O’Brien | 2 Comments">2 Comments
Website content. Killer content. Overlooked and undervalued by many. When embarking on a new website, it’s easy to get caught up in the aesthetics of what your website will look like. But in doing so, you forget the importance of what the site needs to say (and therefore do) for your business. And before our designers get their knickers in a knot – it’s the perfect balance of design AND killer website content that create a great website.
There’s a crafty knack to creating website copy that sings. So if you’re about to write (or in some cases re-write) your website copy, check out our top 3 tips to nailing your copy.
March 18, 2015 | By Darnelle O’Brien | One Comment">One Comment
There’s no doubt the popularity of Instagram is on the rise. We saw a stat this week that 13% of all Internet users have an Instagram account. That’s too many fingers and toes to count, but that’s a big slice of potential audience.
With stats like that, it’s no wonder businesses are jumping on Instagram. But like any social platform, it takes time. A new social media account, with relatively low brand awareness needs time to build a quality audience. So if you’re motivated read on.
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March 12, 2015 | By Darnelle O’Brien | 5 Comments">5 Comments
Over the past year, Facebook has rolled out algorithm updates that have resulted in decreased visibility for business Pages. And in March this year it reached panic stations with some pages reporting a decrease of organic reach of more than 60%.