New Facebook Ads Platform to be Released on February 29th
February 22, 2012 | By Nathan | 64 Comments">64 Comments
Facebook will be releasing a new ad platform on February 29th.
Peter Corbett of iStrategyLabs, said the following on Gigaom.com:
“The company expects the new ads to perform 40 to 80 percent better than its previous product”
Click continue to see the leaked documents for yourself…
Webinar Recording:
Top 6 Strategies for New Facebook Ads:
I dropped out of school and became obsessed with Facebook ads. Yes, that’s me on my car. I know, I look fly.
But seriously, spending all day everyday in my basement optimizing ads has given me a unique perspective on the platform.
I’ve worked with several small businesses and have spent, in combination, over 1m on Facebook ads.
Here’s the down-low on how you can use the new ads:
1. Brick and mortar shops, events, get ready
Using advertisements to build hype around an upcoming event will be hugely successful. For example:
If a new movie was coming out, you could say “The Lujure team is going to hang out with Edward and the boys from twiglight tonight” then post a pic of people from Twilight. People instantly relate to Edward from Twilight, which is going to get you lots of engagment on the ad, and then you can direct folks towards your product.
2. Engagements on updates just got way more important
You can now turn any update into a Facebook ad. For this reason, polls, questions, and other media type updates is a huge advantage.
3. Some Youtube and Video Love?
Video ads is huge. Sending traffic to videos with comments on videos.
4. Call To Action in Ads – Legos!
Youtube allows people to put things in videos. Incorporating CTA’s inside youtube video and emphasize in comments.
5. 90 just got a whole new meaning
Only the first 90 characters in the new ads will be visible. Copywriters, sharpen those minds because optimization is going to be key. For all you twitter addicts, that’s less than 140 characters!
6. Build Strategic Updates
Crafting fan page updates that push people towards leaving positive reviews will enable you to use that update as an ad. This will heighten the power of social proof in the advertisement. In addition to seeing “Friend 1, Friend 2, and Friend 3 like this”, viewers will also see all the positive comments. Viewers can even comment on the update right from the advertisement.
Full Facebook Premium Ads Guide:
Full Facebook Premium Ads Overview:
It’s your turn.
Yes or no, will you spend money on Facebook ads after the change? Tell me in the comments below.
Meet Nathan
Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.
