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Social Media Marketing for Business

trends Archives - Heyo Blog

Gary Fox

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June 28, 2013

3 Social Media Trends To Guide Your Social Strategy

June 28, 2013 | By | One Comment">One Comment

There are 3 social media trends that you need to be aware of to guide your strategy:

  • The more content that flows through each network, the more niche you need to be to attract your audience
  • Social brands are becoming personal in order to win customers, engage employees and innovate
  • Customer engagement is a priority but without communities it is just social media broadcasting

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Dustin DeTorres

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May 22, 2013

How Google Glass Will Change Our Lives

We are about 18 to 24 months away from an augmented reality.  Google’s Project Glass has gotten a ton of hype recently and for good reason.  Soon enough we will not be stumbling around like The Walking Dead Zombies texting with our heads down, stepping into busy streets, slamming into pedestrians and possibly running into bears.  In 2 years we’ll all be looking at each others faces, interacting in an augmented world.  Will this be good or bad for us?

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Brian Kardon

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May 16, 2013

Content Marketing Best Practices: 5 Tips for the Modern CMO

I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. 

Yet just a few years ago, I was well on my way to becoming obsolete. You see, nearly everything I learned, did, and experienced as a marketer was wrong. I was analog in a digital world. I tended to be more creative than analytical. Content marketing was barely on my radar screen, let alone content marketing best practices.

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David George

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January 3, 2013

Top Mobile Marketing Trends to Watch in 2013

January 3, 2013 | By | 7 Comments">7 Comments

Think about your mobile phone for a second… where is it right now?

If I was a betting man, I’d wager that just a quick glance from your computer screen or a swift reach for your pocket is all it takes to locate it.

BUT, that wasn’t just a lucky guess. Mobile phones have become such an integral part of our daily lives. Current reports are showing that 91% of mobile users keep their phone within 3 feet of themselves at all times – that’s 24-7-365 baby!

And since mobile internet usage is projected to overtake desktop internet usage by 2014 (source: Microsoft Tag) there are 4 very important mobile marketing trends you need to know about to optimize your business for mobile search…

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