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Social Media Marketing for Business

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David George

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January 11, 2013

The Ultimate 3-App Solution to Facebook Marketing w/ Infographic!

January 11, 2013 | By | No Comments">No Comments

A lot of people have been asking, What are the best kinds of apps to create for my Facebook Fan Page?

Answer: Great question! There’s 3 apps that you should definitely think about applying to your Fan Page. They’ll do 3 things:

1. Provide your customers with information
2. Allow you to increase your revenue, and
3. Gather information/help build your email marketing list.

And, pretty much every time, the next statement is Well, WHAT ARE THEY?

1. Make a Welcome tab

Now I know what you’re thinking – Isn’t there an ‘About’ section on Facebook already?

You’re exactly right, and you should include your contact information, store hours, and other pertinent info in that part.

BUT, this app is where you get to show off your business’ expertise. Whether you’re a retailer, restaurant, photographer, author – no matter what you do – use this tab to show beautiful pictures of your dining room or studio. Give snippets from your upcoming book, or clothing line.

Use this section as almost a teaser to the viewer, displaying the best work you have done. You can even include a Fan Gate here to help boost your social reach!

But don’t be unfair – offer the viewer something in exchange for their Like.

2. Build an Online Store tab

It’s time to start bringing in the big bucks, baby!

With over 1 Billion users on Facebook, the social network is the perfect place to have a storefront.

Use a Facebook tab/app to display your current product line, new artwork, let people listen to your music, they can even view your realty listings.

Keep the page clean and simple, you don’t want to distract your viewers from the main attraction. Also, make sure you include a BUY button in a prominent place – because after all, that is the bottom line, isn’t it?

3. Create an Email Capture/Contest form

If you haven’t started growing your email marketing list – DO IT NOW!

Email marketing is, by far, the most effective way to retain a running list of your customers and begin a relationship with their inbox.

And who doesn’t love winning? Some of the most successful social media campaigns belong to contests. Contests give you the ability to trade the viewers email address in exchange for a chance to win some awesome stuff!

Or, you can do things like offering a free download or e-book if someone signs up for your newsletter, blog, subscription list, etc.

Something to remember – don’t forget to add social sharing buttons to help entrants share this awesome opportunity with their own social networks.

Download the Ultimate 3-App Solution guide here

Facebook marketing 3-app solution

Dennis Yu

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January 10, 2013

Dennis Yu: Numbers Geek

January 10, 2013 | By | 14 Comments">14 Comments

Ready to geek out with me?

Guess where users are spending more time — TV or mobile/web?

For the first time, mobile/web wins– at 197 minutes per day versus 168 minutes. That would seem to be 6 hours per day, but it’s actually closer to 4, since most people have their phones while watching TV.

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David George

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November 1, 2012

Heyo Update: Introducing the Fan Reviews Widget and more!

November 1, 2012 | By | 11 Comments">11 Comments

You guys asked for it, and now it’s here!

Last night, Heyo’s terrific team of deft developers pushed some updates to the platform that are making a lot of people very happy.

Along with some solid stability fixes, there’s a shiny new Fan Review widget, as well as Google Analytics!

Read more to see exactly how powerful these new additions are…

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David George

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October 16, 2012

Lujure re-launches as Heyo, grows customer base 15% in 48 hours

October 16, 2012 | By | One Comment">One Comment

At 6:00pm on October 3rd, Heyo, the company formerly known as Lujure, was launched in front of 1,500 awe-struck live viewers.

Heyo offers the most advanced platform for businesses to market themselves; combining social, mobile and web.

“At Heyo, we believe that every small business needs easy to use tools to market themselves online. We’re doing this through beautiful products, drag and drop tools, and remarkable customer support”, says Nathan Latka, CEO and Co-Founder of Heyo.

“Today, we introduced a fan page builder on steroids, a breakthrough mobile app creator, and a simply remarkable website builder. Small businesses love it” said Latka.

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David A. George

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August 31, 2012

Enhance Your Online Presence & Targeting with 2 New(er) Facebook Tools for Business

August 31, 2012 | By | 4 Comments">4 Comments

Do you want to “go viral?”

How about improving your ad effectiveness through sharpened targeting?

You’re in luck! Facebook has released 2 features that can help you accomplish both!

1. Viral shares are now added to a page’s People Talking About This (PTAT)
2. You can now pick your ad placement, and target either desktop/laptop users, mobile phone users, or both with sponsored ads!

Do you know how to use these tools to increase your social effectiveness?

Read on to learn how these 2 new Facebook tools for business can impact both your online presence and ad targeting…

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Nathan

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September 22, 2011

Facebook Changes F8: 3 Ways Social was Just Re-Defined in under 30 seconds

September 22, 2011 | By | 19 Comments">19 Comments

Your Facebook profile is about to change dramatically. Hang tight, we’ll get you caught up in under 30 seconds. Mark Zuckerberg nervously laughed:  “Facebook, for the first time last month, had 500 million people using it on a single day”. He then shared “Facebook has over 800 million users” and that the “Next 5 years will be focused on engagement now that the network is established.” Facebook is launching 3 things today that are totally going to re-define social. Hit “Click to Continue” to get caugh up in under 30 seconds. The biggest change is… Read More