small business Archives - Page 2 of 4 - Heyo Blog

July 19, 2013

Don’t Let These 4 Mobile Marketing Misconceptions Hold You Back

July 19, 2013 | By Ryan Pinkham | 4 Comments">4 Comments

If you’ve been reading our blog over the last few months, you know that we haven’t exactly been shy when it comes to talking about mobile.

We can’t help it! Mobile presents a huge opportunity for small businesses marketing and nothing gets us more excited than seeing our customers succeed.

But, we also understand that not everyone shares our excitement. If you own a small business or are responsible for marketing a nonprofit organization, you may have some reservations, doubts, questions, or possibly even concerns about whether or not you should be thinking about mobile right now.

By David A. George

June 18, 2013

Business Strategy Infographics

[Infographic] How Small Business Owners Use Their Mobile Devices

June 18, 2013 | By David A. George | No Comments">No Comments

Below is market research on how SME business owners use their handsets and other mobile devices. These interesting results show how online payments are gathering pace as well as a high use of apps.

By Saman Kouretchian

May 21, 2013

Business Strategy Marketing

4 Reasons why Your Small Business Needs to be on YouTube

May 21, 2013 | By Saman Kouretchian | 2 Comments">2 Comments

If I told you that the second most amount of searches online are done on YouTube over any other search engine or website would you believe me? With over 4 billion video views each day, more than 60 hours of video uploaded every minute, and more than 400 million views daily on mobile devices YouTube has truly become a daily search destination for people.

When it comes to businesses talking about utilizing Social Media usually sites like Facebook and Twitter are quick to come up, but YouTube is often left off the short list. With the stats that I have listed above it is a mystery to me how more Small Businesses are not taking advantage of the great opportunity YouTube provides.

By David A. George

May 14, 2013

Business Strategy Social Media

Social Media Savvy: 7 Things Every Small Business Needs to Know

May 14, 2013 | By David A. George | One Comment">One Comment

What if I told you…by the end of this article you WILL be a more savvy and effective solutions-provider, marketer, and communicator to your customers. How? …Because it’s all about empowering yourself to say exactly what you want to say to whomever you want to say it. And it’s more than just posting status updates and pictures of kittens.

It’s more than just increasing your business’s fan base and followers. Marketing studies show that customers are willing to pay a premium price, sometimes up to 20%, as long as the product or service you offer is coupled with the right things!

By Cas McCullough

March 28, 2013

Content Marketing

The Content Marketing Cardiology Cycle that Could Save Your Business

March 28, 2013 | By Cas McCullough | No Comments">No Comments

Do you know what content marketing is and why it could save your business? If not, this post is for you.

Content Marketing is not a gimmick or a fad. In fact, it’s been around since the printing press was invented. It just wasn’t called that back in the time of Chaucer. Content is information, and marketing is merely a means to share that information so that the right people see it.

By Marcus Sheridan

March 27, 2013

Content Marketing SEO

Local Business SEO + Content Marketing Strategies No One is Talking About

March 27, 2013 | By Marcus Sheridan | 6 Comments">6 Comments

Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses. Not only do they need to target what is in some cases many location-based keywords, but they need to do it without sounding like they’re schlepping Google with an abundance of out-of-place local search phrases. Truth be told, the information that I’ve seen around the web on this subject of how to combine SEO with Content Marketing (Search Content Marketing) on the local level is seriously lacking. Read More

Why everyone should be on Pinterest.