March 21, 2013 | By Giancarlo Massaro | 5 Comments">5 Comments
When running a giveaway, either through your own website or through a 3rd party, you need to have a set of predetermined goals in mind so that you have a clear roadmap to success.
March 20, 2013 | By Jon Ostrow | One Comment">One Comment
In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?”
This doesn’t translate so neatly to a social media marketing campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool.
March 13, 2013 | By Daniel Scocco | One Comment">One Comment
Today I wanna talk about mental price barriers.
Human beings tend to have very clear patterns when analyzing things (not necessarily rational patterns), and the price of products and services is no exception.
February 1, 2013 | By Dennis Yu | 6 Comments">6 Comments
You havee probably heard of freetards and “wantrepreneurs”, people who want your services free or to haggle you to that point.
Pro tip– walk away. The clients who pay the most are the ones who are easiest to service. And it’s always the smallest clients that are the neediest.
November 26, 2012 | By Jim Risner | 16 Comments">16 Comments
Small businesses, start-ups and franchises are all monetizing Facebook pages, but you can’t figure out how to do it yourself.
Connecting with your customers is great, but let’s be real, the bottom line with all your marketing efforts is … well, the bottom line.
Facebook itself can’t even figure out how to monetize a Facebook page outside of advertising, but lucky for you, Facebook pages are given a unique opportunity to do it for themselves.
Read more and learn the top 7 ways to do just that…
June 20, 2012 | By David George | 12 Comments">12 Comments
You just got done cleaning up your continental breakfast.
Then it hits you…. your vacancy rate for tonight is way too high!
Did you know there are hotels leveraging Facebook to get a 0% vacancy rate?
If you’d love to book 100% of your rooms automatically, you cannot afford to ignore the power of social media!
Want to get more guests and keep them coming back?
Keep reading to learn more… (But I’m warning you- you’re going to need more rooms!)
