February 2, 2015 | By Matthew Woodward | One Comment">One Comment
I have spent a fair amount of time learning how to advertise on Facebook properly with lead generation in mind as part of my wider social media marketing strategy.
I’ve spent a good chunk of cash experimenting with this and today I’m going to share everything I have learnt with you step by step!
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December 3, 2013 | By Jim Risner | 2 Comments">2 Comments
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right Facebook conversion formula, you will not only engage with Fans, but generate hot leads and real ROI from your Facebook following.
September 13, 2013 | By Rob Petersen | 9 Comments">9 Comments
If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter.
September 9, 2013 | By Rob Petersen | One Comment">One Comment
More businesses are blogging for marketing purposes. And more people are reading them. Blogs are the lowest cost marketing channel; yet, as the fact below show, they can produce high returns.
Why? Blogs drive traffic to a website; raise page rank on search engines; create high quality leads and generate revenue and ROI.
May 2, 2013 | By Rob Petersen | One Comment">One Comment
Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems.
Often used in training and human resources, the application of Gamification improves learning, task completion, data quality and Return on Investment.
April 22, 2013 | By Alexander Kostrikov | 23 Comments">23 Comments
Small businesses, start-ups and franchises are all monetizing Facebook pages, but you can’t figure out how to do it yourself.
People buy under the influence of emotions. It is people who decide to make a purchase, that people click on the “order it now”, enter payment information in the field of the order form, etc. And all these people buy according to their own views.
Michael Fortin, one of the well-known experts on conversion improvement.
April 1, 2013 | By Heather Taylor | 8 Comments">8 Comments
In the nearly two years I’ve been working as a social media manager, I’ve read through thousands of news stories, written hundreds of blog posts, emailed both on and off the clock, worked patiently for hours with two interns, and watched way too many hilarious videos of cats to count.
As the years have gone on, I’m not as doe-eyed about the position or the field itself as I was when I first started. Social media is tough. It’s demanding, obsessed with keywords and links and ROI, and often a career position that few people can fully define what all happens in it. It’s not a job for the faint at heart or those looking to do just the bare minimum.
