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Social Media Marketing for Business

news feed Archives - Page 2 of 2 - Heyo Blog

Dennis Yu


September 4, 2013

The weird reason that Facebook will never have a serious spam problem

September 4, 2013 | By | One Comment">One Comment

Mashable reports that Facebook spam is a $200 million a year business. 4% of Facebook page posts are spam (hard to define), while 70% of email is spam.

Short answer: On Facebook, you can’t send messages to people you don’t know. But you could email millions of people, since context is not required.

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David A. George


August 27, 2013

New Facebook Contest Changes Save Time and Money

August 27, 2013 | By | 46 Comments">46 Comments

What happened?

Running a Facebook contest is as simple as asking for a Like, comment, or message in a status update. It is no longer required that contests be administered through third party apps. 

What that means for you?

You can now run basic Facebook contests directly in the Timeline of your fan page. This will allow more businesses to participate in and benefit from running social contests.

Heyo is excited! The changes Facebook announced regarding their promotional guidelines, allowing fan page contests within the Timeline, align well with Heyo’s mission to make the lives of small and medium sized business owners easier.

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David A. George


August 13, 2013

Facebook’s News Feed Updates: 6 Marketing Takeaways

August 13, 2013 | By | 3 Comments">3 Comments

When I post on Facebook, what actually happens? Do all my fans see it? Do I need a certain amount of engagement first? I mean – there have be some rules to this thing, right?

Well, in the past, these questions have been governed by what was known as Facebook’s EdgeRank. This is just a big fancy word for the math equation used to determine what we see or don’t see in our Facebook News Feed.

But not anymore! Facebook is pulling a little switcheroo on how their News Feed works – so we better start taking some notes.

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Jim Risner


March 8, 2013

Facebook Faces First News Feed Test @SXSW Festival

March 8, 2013 | By | No Comments">No Comments

This week will be Facebook’s first real world test of its major updates to the new feed at the South by Southwest festival, in Austin, Texas. Tens of thousands of business leaders, marketers, musicians, journalists, bloggers and everyone else in-between will swarm to Austin over the next 10 days in search of “the next big thing”.

While the crowd attending may be diverse, they will all have once common shared experience; a first hand demo of Facebook’s latest update to one of the most popular pages on the internet, their news feed.

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David A. George


March 7, 2013

BREAKING: 4 Things You Need to Know About the Facebook News Feed Updates

Filter out the nonsense, that sentiment is the driving force behind Facebook first major update to its newsfeed since 2006.

Today, Facebook announced a whole new way it plans to filter content in an attempt to feed our content addiction as efficiently as possible. To do this, Facebook will start grouping its user’s content and activity into categories such as what music you are listening too, updates on pages you have liked, and deals and offers that might pertain to you.

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