Over the past year, Facebook has rolled out algorithm updates that have resulted in decreased visibility for business Pages. And in March this year it reached panic stations with some pages reporting a decrease of organic reach of more than 60%.
As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in college; people drive interest about any topic through their sincerity in how they tell their stories.
The Heyo Blog is always on the lookout for insightful, well-written articles on the topic of social media marketing for businesses. If you’re interested in writing a piece for us, check out the guidelines here.