mobile marketing Archives - Page 2 of 3 - Heyo Blog

July 19, 2013

Don’t Let These 4 Mobile Marketing Misconceptions Hold You Back

July 19, 2013 | By Ryan Pinkham | 4 Comments">4 Comments

If you’ve been reading our blog over the last few months, you know that we haven’t exactly been shy when it comes to talking about mobile.

We can’t help it! Mobile presents a huge opportunity for small businesses marketing and nothing gets us more excited than seeing our customers succeed.

But, we also understand that not everyone shares our excitement. If you own a small business or are responsible for marketing a nonprofit organization, you may have some reservations, doubts, questions, or possibly even concerns about whether or not you should be thinking about mobile right now.

By piJnz

June 20, 2013

Infographics Photography

[Infographic] How Mobile Has Changed the Way We Capture Moments

June 20, 2013 | By piJnz | 2 Comments">2 Comments

The types of moments we capture on camera have shifted dramatically with the increase in mobile technology and social media platforms.

In fact, there are a lot of things seldom photographed before the rise of camera phones.

By Rob Petersen

March 6, 2013

Marketing Mobile Marketing

16 case studies prove ROI of mobile marketing

March 6, 2013 | By Rob Petersen | 9 Comments">9 Comments

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove the ROI of it.

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?

By Nikko Marasigan

March 4, 2013

Business Strategy Marketing Mobile Marketing

Mobile Marketing Advice for Small Businesses

March 4, 2013 | By Nikko Marasigan | No Comments">No Comments

According to digital business analytics company comScore, there are over 100 million smartphone users in the United States alone as of early this year. In conjunction with that staggering figure, experts estimate that 68.6 million people do their shopping on their smartphones.

The results are evident. Mobile marketing poses a bright future for marketing for small businesses.