June 18, 2013 | By David A. George | No Comments">No Comments
Below is market research on how SME business owners use their handsets and other mobile devices. These interesting results show how online payments are gathering pace as well as a high use of apps.
June 5, 2013 | By Bob Al-Greene | 3 Comments">3 Comments
We’ve all sat through meetings that are teeming with digital marketing buzzwords. Optimization! Synergy! Collaboration! Engagement! While some marketing buzzwords actually have substance (i.e. big data), many people use (and overuse) digital marketing buzzwords just to try to sound smart, when in fact, they have no idea what’s going on.
May 30, 2013 | By Jim Risner | 4 Comments">4 Comments
Having permission to be in someone’s personal inbox is a huge responsibility. It can be as direct as sending a push notification to your subscribers wherever they are. The same second you push send, is the same second you grab their attention.
Making that message count could be the most important decision you make for the fate of your marketing all day.
May 24, 2013 | By Nathan | 3 Comments">3 Comments
You’ve probably spent significant time reading through books like: “Words that Sell”, “More Words That Sell”, “How to Win Friends and Influence People”, and a handfull of other books where you feel, by reading, you’ll stumble across a holy grail combination that magically leads to marketing success.
Well, it’s never that easy. The good news is that identifying the words that increase conversion rates the most is not a shot in the dark. Marketers have been executing A/B tests for years and patterns have emerged that you can take advantage of. Most people think they are immune to “powerful words”, but it holds true that the persuasive power of certain words does indeed shift behaviors no matter how stubborn the person.
May 21, 2013 | By Saman Kouretchian | 2 Comments">2 Comments
If I told you that the second most amount of searches online are done on YouTube over any other search engine or website would you believe me? With over 4 billion video views each day, more than 60 hours of video uploaded every minute, and more than 400 million views daily on mobile devices YouTube has truly become a daily search destination for people.
When it comes to businesses talking about utilizing Social Media usually sites like Facebook and Twitter are quick to come up, but YouTube is often left off the short list. With the stats that I have listed above it is a mystery to me how more Small Businesses are not taking advantage of the great opportunity YouTube provides.
May 16, 2013 | By Brian Kardon | One Comment">One Comment
I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy.
Yet just a few years ago, I was well on my way to becoming obsolete. You see, nearly everything I learned, did, and experienced as a marketer was wrong. I was analog in a digital world. I tended to be more creative than analytical. Content marketing was barely on my radar screen, let alone content marketing best practices.
May 15, 2013 | By Tim Sae Koo | 5 Comments">5 Comments
This is a guest blog article by Tint, a platform that helps brands aggregate, curate, and display any social media feeds onto their websites.
You may be asking yourself, “How do I stay ahead on Twitter?” It can seem so overwhelming to build a large Twitter follower community. But don’t worry – we have done the research for you. So, sit back and relax, and just follow these steps, and you will get more followers on Twitter.
