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Social Media Marketing for Business

content marketing Archives - Page 3 of 3 - Heyo Blog

Melissa Mazza
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June 14, 2013

InfographicsMarketing

Infographic: Are You a Marketing Superhero?

June 14, 2013 | By | No Comments">No Comments

Marketers: blasting across channels at supersonic speed, punching through silo walls, answering the calls of customers in distress—what’s not superheroic about them?

They log more air miles than Wonder Woman (impressive, since she owns an invisible plane), form creative ideas out of nothing like Green Lantern, work faster than the Flash, are as impervious to criticism as Superman is to bullets, and innovate like Iron Man.

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Brian Kardon
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May 16, 2013

Content Marketing

Content Marketing Best Practices: 5 Tips for the Modern CMO

May 16, 2013 | By | One Comment">One Comment

I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. 

Yet just a few years ago, I was well on my way to becoming obsolete. You see, nearly everything I learned, did, and experienced as a marketer was wrong. I was analog in a digital world. I tended to be more creative than analytical. Content marketing was barely on my radar screen, let alone content marketing best practices.

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Cas McCullough
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March 28, 2013

Content Marketing

The Content Marketing Cardiology Cycle that Could Save Your Business

March 28, 2013 | By | No Comments">No Comments

Do you know what content marketing is and why it could save your business? If not, this post is for you.

Content Marketing is not a gimmick or a fad. In fact, it’s been around since the printing press was invented. It just wasn’t called that back in the time of Chaucer. Content is information, and marketing is merely a means to share that information so that the right people see it.

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Pam Dyer
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March 12, 2013

All BlogMarketingSocial Media

20 Social Media Marketing Blogs You Should Read in 2013

March 12, 2013 | By | 35 Comments">35 Comments

Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices.

Here are some that I read on a regular basis — I think you should, too! The authors all have unique voices and offer timely information about tools, strategies, and trends that you can use to jumpstart your social media marketing efforts.

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