Why Personalized Content Marketing Requires People and Technology
January 27, 2015 | By Christine Warner | 2 Comments">2 Comments
“Hey, you.” Me? Him? Her? That dog?
“Hey, Christine.” That’s me.
When you’re addressed by name, you pay attention. It’s clear that the speaker’s message is intended for you, and you alone. You’re also more likely to respond positively to someone who remembers your name—and uses it. In Dale Carnegie’s book How to Win Friends and Influence People, he asserts, “Remember that a person’s name, to that person, is the sweetest and most important sound in any language.”
