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Social Media Marketing for Business

App Archives - Heyo Blog

David A. George

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February 28, 2013

How Heyo’s New Mobile App Creator Changes the Mobile Landscape for Good

February 28, 2013 | By | 7 Comments">7 Comments

This is BIG news!

The Heyo wizards have released some incredible updates to our mobile app creator that will have you giddy with excitement.

From themes and widgets, to bookmark and color tools, we’ve heard your feedback and have turned it into something truly amazing.

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David George

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January 11, 2013

The Ultimate 3-App Solution to Facebook Marketing w/ Infographic!

January 11, 2013 | By | No Comments">No Comments

A lot of people have been asking, What are the best kinds of apps to create for my Facebook Fan Page?

Answer: Great question! There’s 3 apps that you should definitely think about applying to your Fan Page. They’ll do 3 things:

1. Provide your customers with information
2. Allow you to increase your revenue, and
3. Gather information/help build your email marketing list.

And, pretty much every time, the next statement is Well, WHAT ARE THEY?

1. Make a Welcome tab

Now I know what you’re thinking – Isn’t there an ‘About’ section on Facebook already?

You’re exactly right, and you should include your contact information, store hours, and other pertinent info in that part.

BUT, this app is where you get to show off your business’ expertise. Whether you’re a retailer, restaurant, photographer, author – no matter what you do – use this tab to show beautiful pictures of your dining room or studio. Give snippets from your upcoming book, or clothing line.

Use this section as almost a teaser to the viewer, displaying the best work you have done. You can even include a Fan Gate here to help boost your social reach!

But don’t be unfair – offer the viewer something in exchange for their Like.

2. Build an Online Store tab

It’s time to start bringing in the big bucks, baby!

With over 1 Billion users on Facebook, the social network is the perfect place to have a storefront.

Use a Facebook tab/app to display your current product line, new artwork, let people listen to your music, they can even view your realty listings.

Keep the page clean and simple, you don’t want to distract your viewers from the main attraction. Also, make sure you include a BUY button in a prominent place – because after all, that is the bottom line, isn’t it?

3. Create an Email Capture/Contest form

If you haven’t started growing your email marketing list – DO IT NOW!

Email marketing is, by far, the most effective way to retain a running list of your customers and begin a relationship with their inbox.

And who doesn’t love winning? Some of the most successful social media campaigns belong to contests. Contests give you the ability to trade the viewers email address in exchange for a chance to win some awesome stuff!

Or, you can do things like offering a free download or e-book if someone signs up for your newsletter, blog, subscription list, etc.

Something to remember – don’t forget to add social sharing buttons to help entrants share this awesome opportunity with their own social networks.

Download the Ultimate 3-App Solution guide here

Facebook marketing 3-app solution

Jim Risner

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November 16, 2012

How To: 3 Ways Your Business Can Increase Mobile App Traffic

November 16, 2012 | By | 6 Comments">6 Comments

With over 1/3 of Facebook’s entire social network logging into Facebook Mobile each day, every business that isn’t mobile marketing needs to be.

And businesses that are on Mobile now are asking, What can I do to increase mobile app traffic?

If you’ve ever found yourself asking this question, read more to see exactly how you can do it, with a little thing called the URL Economy…

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David George

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October 25, 2012

Incredible New Heyo Updates Breaking Through

October 25, 2012 | By | No Comments">No Comments

You asked – and we delivered!

With Salt ‘n Pepa’s “Push It” playing in the background, Heyo’s half-genius/half-wizard developers pushed some incredible new updates to Heyo’s platform on Wednesday night.

These new features include a widget search option, a vertical-height pulldown (so awesome), and a right-click menu with layering and copy/paste options.

Read more to get the “deets” (details) about these great new Heyo updates …

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David A. George

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August 16, 2012

11 Reasons Why a Fan Page on Facebook Will Help Your Business

August 16, 2012 | By | 17 Comments">17 Comments

Okay, so you know what a Facebook fan page is. Heck, you’re even a fan of a couple pages yourself.

But still you find yourself asking, how can a Facebook fan page  help my business, though?

I’m glad you asked! Facebook has provided something to business owners that is completely unprecedented. Before Facebook, businesses could only dream of viewing the individuals and demographics that make up their business’ fan base, then hyper target them for maximum effectiveness.

Read on to see how you can use these advantages to leverage profits for your business…

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Nathan

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September 22, 2011

Facebook Changes F8: 3 Ways Social was Just Re-Defined in under 30 seconds

September 22, 2011 | By | 19 Comments">19 Comments

Your Facebook profile is about to change dramatically. Hang tight, we’ll get you caught up in under 30 seconds. Mark Zuckerberg nervously laughed:  “Facebook, for the first time last month, had 500 million people using it on a single day”. He then shared “Facebook has over 800 million users” and that the “Next 5 years will be focused on engagement now that the network is established.” Facebook is launching 3 things today that are totally going to re-define social. Hit “Click to Continue” to get caugh up in under 30 seconds. The biggest change is… Read More

Nathan

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February 19, 2011

NEW: Facebook Enables Users to Create Custom Tab Names w/ iFrames

February 19, 2011 | By | 35 Comments">35 Comments

The switch is close. We’re all preparing. Facebook just made it a little easier.

It used to be easy for users to customize “Tab” names in Static FBML:

Now, with iFrames moving in, it’s a bit more difficult for the average user:

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