October 5, 2015 | By Stephanie Nissen | No Comments">No Comments
One of the hardest things for most so-called social media consultants is to show the ROI of utilizing social media to their clients. If your consultant can’t show you the ROI, it’s time to find a new social media “expert.” I want to start off this blog by giving a simple way to track social media return on investment (ROI).
October 2, 2015 | By Jeffrey Kranz | 2 Comments">2 Comments
Quick: which social network is bringing in the most traffic to your website right now?
It’s OK if you don’t know off the top of your head. (I don’t memorize that sort of stuff either!) But wouldn’t it be great if you could pull up the answer in just a few seconds whenever your boss asks you this?
What about revenue broken down by social network?
What about the percentage of traffic generated by social versus email?
You can track it all, and you can track it for free: all you need are Google Analytics and a little bit of UTM link codes.
I’d love to share with you how that’s done. 🙂
October 1, 2015 | By Susan Gilbert | One Comment">One Comment
Each day, your website could be missing out on valuable opportunities by making just a few simple mistakes regarding what your visitors see first: your landing page. Much like a business card, your website is the first impression that visitors have about you, your business, your offerings; and, what they see can cause them to either leave quickly or want to learn more about what your business has to offer.
September 30, 2015 | By Sujan Patel | One Comment">One Comment
Blog posts are a huge part of my life. In a given month, I have to produce anywhere from 25-30 posts across multiple sites, providing actually useful information (I hope) hoping to position myself as a valuable content marketing resource for my audience.
If I’ve learned one thing, it’s that not all blog posts are created equal. In fact, you can have a ton of good and great posts on your blog, but that doesn’t mean any of them are even orbiting perfect. But I’ve also learned that the “perfect” post isn’t quite the unicorn it’s made out to be.
September 29, 2015 | By Gavin Hammar | No Comments">No Comments
Whether you’re a solopreneur launching a technology startup, or a seasoned VP of marketing at a Fortune 500 brand, you cannot escape the ripple effect of customer service. If it’s positive, you might hear about it. And if it’s negative? You’ll feel it—usually in your bottom line.
September 28, 2015 | By Kevan Lee | 3 Comments">3 Comments
There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.
And then, one day, someone shows you a browser extension that completely rocks your world for the better.
September 25, 2015 | By Stephanie Nissen | No Comments">No Comments
You may not know, but Nissen Media is just one person. Me. Steph Nissen. It’s a lot to do for one person managing not only my own social media presence but dozens of profiles for clients in varying industries. But, I’m not overwhelmed. I have a system in place that let’s me get my work done and is still a lot of fun! That’s why I got into this business, it’s just FUN. To streamline my business I’ve tried out lots of different tools on my laptop and on mobile. Even now, I’m trying out new software, tools, and systems to make myself even more efficient.
