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Social Media Marketing for Business

Jen Drumm


October 24, 2016

Our Latest and Greatest Guide to Facebook Contests & Sweepstakes

October 24, 2016 | By | No Comments">No Comments

Facebook promotions are a great way to grow your fan base and engage them in the conversation of your brand. With millions of people logging in each and every day, a Facebook contest or sweepstakes is a great way to capture people’s attention and get them to engage with your brand page on a repeated basis.

And the great news is, you don’t have to be a big-budget brand in order to run a successful promotion on Facebook! Heyo has all the tools you need in order to go live with a promotion in no time, no matter what size your business is!

The sky is really the limit when it comes to the variety of ways you can run a promotion on Facebook, so we thought it could be helpful to share a few examples with you to help you brainstorm.

Conair #DiamondBrilliance Facebook Sweepstakes 

Screenshot 2016-10-24 10.51.48

Simple enter-to-win Facebook Sweepstakes like the one Conair is running are great ways to generate leads and create brand buzz. Since people only have to fill out a simple registration form in order to enter, the barrier to entry is low, which means registration numbers are likely to be high. The brand also added in a few custom questions to their registration flow in order to get a bit more marketing insights from their audience. The sweepstakes was built using Heyo’s self-serve platform and features mobile responsive design and email database opt-in functionality.

Blue Buffalo CoverPet Facebook Photo Contest

Screenshot 2016-10-24 10.35.15In this campaign, Blue Buffalo is inviting their fans to submit photos of their pets for a chance to be featured on the brand’s Facebook cover photo. The brand knows that people always seem to have pictures of their pets on hand, so they’re capitalizing on that low barrier to entry and collecting a ton of great brand-relevant content while they’re at it! This promotion was also built using Heyo’s self-serve platform and features direct upload, photo submission moderation and mobile responsive design.

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Jen Drumm