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Social Media Marketing for Business

Jen Drumm


July 27, 2016

HOW TO: Generate Leads with Viral Sweepstakes

July 27, 2016 | By | No Comments">No Comments

When your campaign objective is to generate leads and keep growing your marketing communications database, Heyo’s Viral Sweepstakes are a no-brainer. And, the application comes fully loaded with all the functionality you need to ensure success. Here’s how it works:

Step 1: With sweeps having one of the lowest barriers to entry on the social promotions spectrum, your first wave of registrants will usually be high (as long as you promote the campaign and especially if you’re in a position to dangle a cool prize).

Step 2: Then, each registrant will receive an individual referral URL with their entry confirmation that they can share via email and all their social networks to spread the word (Great news for brand and campaign awareness).

Step 3: For each friend that registers through that unique referral URL, the original person will be rewarded with an additional entry.

Meanwhile your registrant list keeps growing. Easy, right?

Here are a few current examples of Viral Sweepstakes that are using Heyo’s technology:

Live Nation’s Dave Matthews Band Flyaway Sweepstakes

Screenshot 2016-07-27 11.22.01

The wide variety of Heyo’s Social Promotions Apps are each designed to help you reach your campaign goals no matter what your specific KPI’s might be:

  • Lead Generation
  • Curate User Generated Content
  • Spread Brand/Product Awareness

Toyota Corolla’s “Let’s Go” Concerts Sweepstakes

Screenshot 2016-07-27 11.33.54

Music Today’s Stand Up To Cancer Sweepstakes

Screenshot 2016-07-27 12.56.18

Let us know what you’re hoping to accomplish with your next social media promotion – We’d love to strategize with you. Click here to schedule a live demo with an Account Representative.

Jen Drumm