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Social Media Marketing for Business

Jen Drumm


August 10, 2016

3 Ways to Use Facebook Sweepstakes to Generate Leads and Grow Your Fanbase

August 10, 2016 | By | No Comments">No Comments

If you’re looking for a way to grow your email marketing database and attract more fans on Facebook, sweepstakes are a perfect way to accomplish your goals.  With millions of people logging into Facebook each and every day, it’s a great place to run a promotion for maximum engagement.

Since sweepstakes tend to have the lowest barrier to entry due to their quick enter-to-win user flow, they are a great way to grow your email database at a rapid rate. And when you add to the user experience an easy way to ‘Like’ a brand page when you enter, you’ll see your fanbase numbers increase in the same way! Audience growth? Check. Audience engagement? Check. It’s as easy as that.

Here are a few great examples of live Facebook sweepstakes that are using Heyo’s technology.

Butcher Block Co’s Cutting Board Giveaway

The prominently positioned countdown timer does a great job at creating a sense of urgency, which is a sure way to increase engagement and sign-ups.

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Red Dot Stores’ $100 Voucher Giveaway

Sweepstakes registrants are encouraged to share their participation on Facebook, which creates a great viral promotion opportunity for the brand, ultimately extending the reach of the campaign.

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Spartan Race’s E-Book Giveaway

Incentivize your audience to engage with your promotion by rewarding them with something of value just for entering. Spartan Race is leveraging this technique and seeing registration numbers skyrocket.

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Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.

Jen Drumm