Mobile Marketing Archives - Page 3 of 5 - Heyo Blog

June 7, 2013

The Digital Marketing Trio Of 2013

June 7, 2013 | By Matt Baglia | 2 Comments">2 Comments

2013 will house some of the biggest growth spurts in digital marketing that we’ve ever seen. The number of social network users is growing astronomically.

There are now over 1 billion smartphone users on the planet and 175,000 new blogs born everyday. It’s clear that social, content, and mobile / SMS marketing are a key trio marketers will be focused on in 2013. Here are some fresh statistics to wet your whistle…

By Bill Ross

June 4, 2013

Infographics Mobile Marketing

[Infographic] Tablet Usage Stats and Figures Cheat Sheet

June 4, 2013 | By Bill Ross | No Comments">No Comments

It’s no secret that mobile and specifically tablets are emerging as the primary device that people are utilizing to find information, play games, and engage with their friends on social networks. Even though this is a primary device type, marketers are still stumped as to how to properly monetize these devices. The infographic cheat sheet below outlines a few usage stats and figures about tablets that Google found in a study they did of over 1400 tablet users.

For example, according to the study, most people user their tablets during the week and at night, and the top 2 things user do on their tablet is play games and search the web (hello mobile SEO).

By Brad Friedman

March 18, 2013

Business Strategy Infographics Mobile Marketing

Use Your Smartphone To Run Your Entire Small Business [INFOGRAPHIC]

March 18, 2013 | By Brad Friedman | One Comment">One Comment

The very creative people at Desk have put together a comprehensive Infographic detailing how one might run a business from a smartphone with thirteen different apps.

We use several of the apps mentioned ourselves but have mixed feels about running one’s entire business from a smartphone.

By Elizabeth A

March 11, 2013

Marketing Mobile Marketing

5 Steps to Establish a Mobile-Friendly Marketing Culture in Your Business

March 11, 2013 | By Elizabeth A | No Comments">No Comments

You know your company can’t afford to ignore the rise of mobile technologies when it comes to marketing your products or services and to better understanding your customers.

But what do you do when your marketing department isn’t on board just yet? It’s a tricky issue because you’re talking about a serious shift in culture in order to make the most of the mobile opportunity. Here are five steps to get the right conversation started.

By Rob Petersen

March 6, 2013

Marketing Mobile Marketing

16 case studies prove ROI of mobile marketing

March 6, 2013 | By Rob Petersen | 9 Comments">9 Comments

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove the ROI of it.

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?

By Nikko Marasigan

March 4, 2013

Business Strategy Marketing Mobile Marketing

Mobile Marketing Advice for Small Businesses

March 4, 2013 | By Nikko Marasigan | No Comments">No Comments

According to digital business analytics company comScore, there are over 100 million smartphone users in the United States alone as of early this year. In conjunction with that staggering figure, experts estimate that 68.6 million people do their shopping on their smartphones.

The results are evident. Mobile marketing poses a bright future for marketing for small businesses.