November 4, 2013 | By Megan Totka | No Comments">No Comments
Marketing isn’t always easy. Sometimes, it takes a great deal of concerted effort to deliver a message to your audience exactly the way you want to. Between crafting attention-grabbing copy, finding the right method for delivery (email, website ads, or direct mail, for example) and using the perfect image that speaks to your brand, marketing can be a lot of hard work.
October 25, 2013 | By Emily Cretella | One Comment">One Comment
You say inbound … I say content … Let’s call the whole thing off.
Lately I’ve been getting a lot of questions about the difference between content marketing and inbound marketing. Are they one in the same? Is one better than the other? Can you do one without the other?
August 10, 2013 | By Jessica Fritsche | No Comments">No Comments
So, you want a content marketing strategy that will bring in customers, close the sale, and keep them coming back for more? This infographic gives you content marketing manuel to ensure an excellent conversion rate.
There are several aspects to consider in order to be have an effective content marketing strategy. Dive into the content layers though the buying cycle with this awesome infographic.
July 20, 2013 | By Jessica Fritsche | 4 Comments">4 Comments
Whether on the rocks, shaken, or stirred, combining the right ingredients in the right channels is essential to a solid content strategy and successful SEO tactics.
July 17, 2013 | By Jasmine Henry | 6 Comments">6 Comments
Your brand is content marketing, whether or not you mean to. It’s nearly impossible to avoid publishing in an era where websites are basically mandatory and social media is quickly becoming ubiquitous. Now, it’s up to you to avoid what Ann Handley refers to as “random acts of content,” and develop a comprehensive content marketing strategy. To inspire your plan for the coming quarter, we’ve curated a list of the smartest content marketing strategy blogs on the block
July 9, 2013 | By Jessica Fritsche | One Comment">One Comment
The Beatles are quite possibly the most influential pop culture icons in history. Their music has reached millions ‘Across the Universe’ and stood the tests of major shifts in the music industry and more importantly, time.
Over the weekend, The Beatles very own Ringo Starr celebrated his 73rd birthday. In his honor, we bring you this special infographic to see what the Beatles can teach us in the internet age about content marketing.
July 1, 2013 | By Jessica Fritsche | 3 Comments">3 Comments
For years brands have been telling stories to attract and retain customers. Believe it or not, this practice known to many as ‘content marketing’ has been around as long as us humans have.
Since the first signs of custom publishing found in cave paintings to the internet content we’re used to in the the 21st century, understanding how content marketing has developed over the years is important in channeling your creativity to push the practice forward. Read More
