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Social Media Marketing for Business

Content Marketing Archives - Page 4 of 6 - Heyo Blog

Emily Goodrich
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January 23, 2015

All BlogBusiness StrategyContent Marketing

A Crash Course in Content Management Systems

January 23, 2015 | By | No Comments">No Comments

If you’re a small business running a large website, with lots of updates and changes being made every day, you no doubt know the difficulty of changing content on a regular basis. When you have a lot of content to shift around, or your content needs to be updated on a weekly or daily basis, content management systems (CMS) can really save you time and energy in managing your website or blog.

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Adele Halsall
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January 22, 2015

All BlogContent MarketingFacebook

What Marketers Need to Know About Facebook’s Planned News Feed Changes

January 22, 2015 | By | 10 Comments">10 Comments

It’s probably come to all of our attention by now that Facebook is no longer playing nice when it comes to marketing. Not only is the social platform becoming more independent by the day (vowing to create its own search tool in place of Microsoft’s Bing), it’s also taking more control over how content is compiled and optimized.

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Stephanie Nissen
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January 9, 2015

All BlogBusiness StrategyContent Marketing

I Can’t Run My Business Without These 8 Tools

January 9, 2015 | By | 6 Comments">6 Comments

You may not know, but Nissen Media is just one person. Me. Stephanie Nissen. It’s a lot to do for one person managing not only my own social media presence but dozens of profiles for clients in varying industries. But, I’m not overwhelmed. I have a system in place that let’s me get my work done and is still a lot of fun! That’s why I got into this business, it’s just FUN!

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Pam Neely
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November 24, 2014

All BlogContent MarketingFacebook

25 Ways to Sync Email Marketing with Facebook

November 24, 2014 | By | No Comments">No Comments

Have you ever heard Jay Baer’s discussion about how email is like Madonna and Facebook is like Lady Gaga? It’s an interesting analysis of how what’s old is new again. It’s also a helpful mindset for developing a marketing strategy that leverages two of the biggest stars of digital marketing.

Here are the fundamentals of email vs. Facebook as Madonna vs. Gaga. Both do fundamentally the same thing: They help you to stay in front of your audience. Email has been doing this for decades, much like Madonna. Facebook is a relative newcomer with some different features, but is essentially the same thing – much like Lady Gaga.

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Jasmine Henry
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January 17, 2014

All BlogContent MarketingMarketing

30 Thought Leaders on the Top Marketing Skills for 2014

January 17, 2014 | By | One Comment">One Comment

Expert Marketing Predictions

2011 was the year of social media, 2012 was the year of content marketing, and 2013 was the year where these two factors convened. But what does 2014 hold in store for inbound marketing professionals?

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Donna Mortiz
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December 9, 2013

Content MarketingInfographics

7 Superpowers of a Knockout Infographic – How to Get More Shares and Drive Traffic

December 9, 2013 | By | 3 Comments">3 Comments

Infographics are a proven way to showcase your message, raise brand awareness and establish authority in your niche.

But what makes a knockout infographic that gets more shares, drives traffic and attracts quality links from quality, relevant websites?

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Dennis Yu
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November 27, 2013

All BlogContent Marketing

Why You Should Never Blog on Your Own Site

November 27, 2013 | By | 9 Comments">9 Comments

Sounds crazy?

Then how silly is it to post content on a site that doesn’t get much traffic or generate much revenue.

The dirty secret of internet marketing is that most sites don’t get any traffic. What’s the sound of a website falling in the forest if nobody is around to hear it?

Would you rather have a feature article about your business on the front page of the New York Times or that same article on the homepage of your website?

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