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Social Media Marketing for Business

Content Marketing Archives - Page 3 of 6 - Heyo Blog

Ahna Hendrix
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September 7, 2015

All BlogContent MarketingMarketing

Gain MAD Inspiration From These Content Ideas

September 7, 2015 | By | No Comments">No Comments

ContentInspiration-01

Content, content, content! If you’re involved in the social media game or doing your best to get involved, you know that content is what makes up the guts of social media. We need it, we create it, and we are constantly looking for more of it.

But let’s be honest – even though we’re overrun by content on a daily basis, we still have problems getting inspired when it comes to content creation.

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Pam Dyer
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September 4, 2015

All BlogBusiness StrategyContent Marketing

How to Create Perfect Headlines for Social Media Posts

September 4, 2015 | By | No Comments">No Comments

Your headline is the first — and maybe last — impression you make on your audience.

SocialMediaHeadlines_PamDyer-01

Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. A badly-written headline — or H1 tag — can drive readers away in droves and render all of your hard work useless. That’s why it’s important spend some time crafting one that will engage your users enough so that they’ll be more apt to read your article.

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Amy Porterfield
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September 2, 2015

All BlogBusiness StrategyContent Marketing

How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz

September 2, 2015 | By | One Comment">One Comment

This post originally appeared on AmyPorterfield.com.

As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something.

It’s no secret that some of the most successful brands in the world owe their popularity to their visual content strategy. Notice I said strategy–in other words, not just any visual content will do.

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Josh Haynam
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April 15, 2015

All BlogContent MarketingFacebook

How to Get More Traffic from Facebook Using Quizzes

April 15, 2015 | By | 2 Comments">2 Comments

Every month, 19% of the world’s population logs on to Facebook. Try and think of one other thing that 19% of the world’s population does online every month – odds are you can’t think of one.

That’s an incredible amount of people, and anytime there is a platform with that level of reach, there is an opportunity for marketers to harness some of that audience and gain new customers.
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John Sollars
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April 1, 2015

All BlogContent MarketingMarketing

A Blueprint for Creating a Content Marketing Plan for a Boring Brand

April 1, 2015 | By | One Comment">One Comment

If it pays the bills and the business is successful, it surely does not matter if what you sell is perhaps considered a bit boring.

Telling someone that you sell engines for fighter jets might grab the attention more than if you tell them that your business makes toothpicks but even if the product line might be considered just a bit boring, you still need to create an effective content marketing plan.

The world needs more toothpicks that jet engines anyway, so here is a look at how to create a content marketing plan and how to make the most of print technology to spread your message to a wider audience.

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Pratik Dholakiya
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February 18, 2015

Business StrategyContent MarketingMarketing

17 Strategies for Moving Beyond Google for Traffic and Lead Generation

February 18, 2015 | By | One Comment">One Comment

Thinking of Google as that one true friend, who’ll keep sending traffic to your site, is not a good idea. Smart SEOs have wised up to the fact that a future proof SEO strategy is one that isn’t purely Google centric. If you want a strategy that offers sustainable results over the long term, it’s important to think beyond Google. Read More

Christine Warner
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January 27, 2015

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Why Personalized Content Marketing Requires People and Technology

January 27, 2015 | By | 2 Comments">2 Comments

“Hey, you.” Me? Him? Her? That dog?

“Hey, Christine.” That’s me.

When you’re addressed by name, you pay attention. It’s clear that the speaker’s message is intended for you, and you alone. You’re also more likely to respond positively to someone who remembers your name—and uses it. In Dale Carnegie’s book How to Win Friends and Influence People, he asserts, “Remember that a person’s name, to that person, is the sweetest and most important sound in any language.”

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