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Social Media Marketing for Business



December 16, 2010

BREAKING: Facebook FORCES Changes on All Fan Pages and Profiles

December 16, 2010 | By | 13 Comments">13 Comments

Just kidding says Facebook. On December 12th, Facebook users experienced scattered outages while Facebook was testing, as it seems, total changes- network wide- to all Fan Pages and Profiles. At this time they are back to the “old” version but Facebook doesn’t just test to test. This is very likely the future. So, let’s get prepared.

The Changes:

[*will update as more information comes in*] No insights on each post, no insights backend, can post as page, no default landing tab.

Essentially this was a money making move by Facebook in my opinion. Why? Let’s take a look.

1) No more default landing tabs on Facebook
– Why it means $$ for Facebook: If fans aren’t automatically being dropped on a custom tab, it forces fan page owners to spend advertising dollars (most likely on fb ads) to MANUALLY funnel people to the tab. Facebook is taking advantage of our sweat equity we have put in our pages in my opinion. We spend countless weeks, hundreds of dollars, and lots of frustration learning and building on their platform. Now they think, well heck, we have them building custom pages, let’s force them to advertise on them.

2) Mobile Market
– This opinion will leave us open to criticism but here is why it means $$ for Facebook: Notice how all the tabs are now seen on a browser in a phone (NOT using a Facebook App). The ADS display beautifully. In all of these other third party applications, Facebook ads do not show up which means Facebook looses money. What this move shows is that Facebook does in fact want to control the mobile market (a 5 BILLION and growing person market) simply for the sake of raking in the ad revenue which is already projected to be 1.3 billion next year. Additionally, this puts all kinds of third party developers in a bind. After investing time developing fb apps, they are now competing with the monster itself.

What are your opinions? Why on earth do you think Facebook did this? Is it enough to get you to throw in the towelle?



Nathan Latka has supported the growth of over 100,000 small businesses using social media and data driven campaigns — all without a college degree.